As a business owner hoping to market yourself online, you have probably heard one phrase repeatedly. “Give value in your content.” What does give value mean? That’s what we’re talking about today. How can you create content that will create results for your business? It needs to be valuable to your viewers. Let’s talk more about what that looks like.  Leading with Value What does give value mean? I have rephrased this concept to, “leading with value.” I ask myself, “How can I make my content have a value that people will talk about?” It gives my content a specific direction.  Leading with value alludes to the fact that you are giving away something for free in your content: information, […]

If you want to grow your following with online content, this video is for you. We will talk about how to grow an audience of people who are ready to buy what you have to sell in three simple steps. 1. Get Clear on Your Ideal Client Don’t tune me out! This is an important step if you hope to grow your following with online content. If you’re a more established business owner, you have likely heard this before. When it comes to your ideal client, target audience, what your business is, your niche – you must be crystal clear on these things. You might think that you already have these things figured out, but I’m often surprised by how […]

Are you looking to grow an Instagram account in 2024? You’re in the right place! In this video, I’ll outline what strategies I would use to find new followers, what content I would focus on, and what tools would help me the MOST in my journey. Let’s create your Instagram growth strategy in 2024!   Plan How to Monetize The first thing to decide is how you will monetize your account. Your end goal determines how you position yourself on the app. For example, if you plan to sell digital products and services, you will begin with creating your email list and growing it as much as you can. Additionally, you will put systems in place to pitch your products […]