I’ve said it before, and I’m saying it again: Your email list is a CRUCIAL part of your business. For the past year, we have been working on a massive nurture sequence that will serve our audience well, and market our digital products, too! Today on the podcast, I’m interviewing my team member, Maggie, about what went into this email sequence and how it’s going to change our business! What is the nurture sequence? Nurture sequences are a sequence of emails that you have in your email marketing system that’s automated (typically). Someone joins your mailing list, gets added to a segment most likely, and then receives weekly emails from you. Eventually it leads to pitching a product or your […]

This week, we’re talking about what type of content you should be creating for your small business or brand! There’s this thought that flashy content, like Tik Tok and Reels are what’s important right now. While they’re pretty common these days, it might surprise you to know that I think there’s other kinds of content you should be creating. Remember, you want to put your energy where it matters – into the content that’s converting followers into customers and growing your brand. There’s a lot of content you can make, so today I want to talk about what kind of content will have a longer lasting impact on your brand.  Why should we be creating content?  First things first, let’s […]

Today we’re going to be talking about three things you need to know if you want to create passive income. Whether you’re a brand or business, if you’re interested in creating passive income for yourself, there are three things you should know before your get started. I also want to break down what passive income really means and what it can entail, as well as how to add it to your existing business without a lot of stress. So let’s jump in! What is passive income? You might have heard the term “passive income” and think it sounds like making money in your sleep. I mean, that sounds pretty nice, right? I would stay that’s not a totally accurate definition, […]