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Online Course Starter Kit
Everything you need to know to create an online course, launch it, and market it for consistent sales.
An a-z GUIDE on online courses
When it comes to scaling my business revenue to multiple 6 figures over the past few years, there's been one key element that's led the way: Online Courses.
Not only has it given me freedom, but it's ALSO given me the opportunity to teach thousands of students without sacrificing more of my time. It's allowed me to build a business around my dream life and not the other way around.
Offering Online Courses to my audience has changed my life, and I KNOW that it can change yours too.
Real talk: Do you need someone to show you exactly HOW to create an online course, launch it, then make sales on autopilot?
make an impact across the globe and generating a consistent stream of income
That’s a massive opportunity for you to tap into a booming market!
Creating and selling online courses is like a secret weapon in your business, providing an unparalleled way to monetize your knowledge and expertise. People are increasingly turning to online courses for learning new skills, with millions of learners enrolling in courses every day. In fact, over 77% of U.S. corporations have used online learning to enhance their training programs, which means YOU have something that you can share with the world.
The best part? You don’t need to be an industry expert or have a massive audience to succeed. Many course creators start small and grow their influence and income over time. The demand for online education is at an all-time high, and there’s room for everyone.
Did you know: The e-learning market is projected to reach over $370 billion by 2026?
Now is the perfect time to jump in and make your mark in the online course world!
What is the best marketing strategy that will resonate best with my audience to sell my online course?
But I know you're still wondering questions like:
How can I come up with a profitable online course idea?
How do I generate leads in my business that will convert into online course buyers?
How do I come up with a launch strategy for my course?
How do I create, launch, and sell an online course on the backend from a tech perspective?
How do I decide on a topic that will be unique and valuable for my ideal client?
How do I market and set up my online course so that I will be able to make sales on autopilot?
How do I launch an online course to make sales?
How can I create and come up with content for my niche that will lead to them purchasing a course from me?
Create your next online course
Learn exactly how to come up with a profitable idea and turn it into an online course that creates an additional stream of income for your business.
This isn't another PDF download that will get forgotten about in a week. It's an A-Z guide that you will reference in your business forever.
Launch (or re-launch) your online course
Follow an organized launch process and strategy that will make launching your online course FUN - without it turning into another full time job.
Market your online course to make sales
Experience freedom by implementing strategic marketing strategies to consistently make online course sales without having to show up live.
...and I'm sharing the exact answers with you inside Online Course Starter Kit!
INTRODUCING THE
Online Course Starter Kit
A step-by-step downloadable ebook on how to create an online course, launch it, and market it for more sales.
Choosing Your Course Topic
Typical Online Course Format
Validate Your Course Idea
Analyzing the Competition
Solidify Your Messaging (with a Brain Dump)
Naming Your Course
Sales Page Copy (First Draft)
Think Now about Hiring
Create Your Launch Timeline & Workflows
Ideate
Section 1
Create a Google Drive Folder
Outline Your Course
Create Slides
Filming Video Lessons
Editing Video Lessons
Creating Other Course Materials
Course Hosting Platform
Beta Testing
Create Your Priming Plan
Create
Section 2
Determine Your Launch Week Strategy
Set Realistic Launch Expectations
Setting Goals
Execute Your Priming Plan
Finalize Course Content
Pricing Your Course
Finalize Your Checkout
Finalize Your Sales Page
Showing Up During Launch Week
Launch Debrief
Launch
Section 3
How to add OCSK to your Kindle or iBooks
Online Course Brain Dump Example
Real Sales Page Examples
Examples of Outsourcing for an Online Course
Launch Timeline Examples
Recommended Ways of Filming
Real Photo Examples of Course Filming Setup
Bonus Resources
Bonuses
Evergreen vs. Live Launching
Create Your Evergreen Funnel
Marketing Your Funnel
Ongoing Customer Support
Making Course Updates
Running an Affiliate Program
Market
Section 4
How I Set Up My Courses Video
Beta Tester Timeline Example
Priming Timeline Examples
Tech Options for Hosting Live Webinars
Real Email Examples
How to Optimize your Online Course Sales
Backend Settings for Creating Evergreen Funnels
Bonus Resources
Bonuses (Cont'd)
An inside look at the Table of Contents:
Say hello to your new online course bible
Inside this searchable ebook, you'll gain lifetime access to that dives deep into exactly how to ideate, create, launch, AND continually sell your own online course - including ALL the nitty gritty details of what that looks like. It’s broken down into four “phases”: Ideate, Create, Launch, and Sell, and includes step-by-step instructions as well as TONS of real examples to reference, bonus videos, graphics, and so much more!
Search for ANY online course related topic inside of the ebook!
+ Instant access to a downloadable PDF ebook that includes 140+ pages of searchable step-by-step information on everything you would ever need to know about online courses
+ Instructions to add your Online Course Starter Kit to your favorite reading device (Kindle or iBooks) & how to search specific topics within the ebook
+ Lifetime access to your purchase to use at your own pace
+ Bonus Tips, Videos, Real Examples, Timelines, and more for you to create, launch, and market profitable online courses
1 payment of $97
Due to the nature of digital downloads, all sales are final and non-refundable. Your purchase includes one license. View our Terms & Conditions HERE.
Gain instant access by grabbing your copy below:
I’ve been creating & selling online courses since 2020, and it truly is the bread and butter of my business. When I think about where the majority of our business revenue comes from month after month, online courses are it. They are truly what my business THRIVES on selling, and not only selling during launch, but continually selling for months to come.
I’m also teaching YOU how to create an online course that not only CRUSHES it during launch week, but that you can sell for years to come in your business.
The 23k+ email subscribers, $50k+ from webinar replays, $40k+ launches… but where did it all begin??
Back in 2020, I remember making over $5,000 during my FIRST course launch in about a 10 day window and thinking, I AM HOOKED. Later that year, I launched my second online course, generating over $25,000 In about a 10 day period. And from there, I went on to launch my third online course in 2021 (a course I still sell to this day, the Reels Mini Course), which generated over $40,000 in a 10 day launch period.
Since then, my launches typically range from anywhere from $20k to $30k+ in a 7-10 day period. Beyond the launch though, I also love creating automatic evergreen funnels that will continually sell my courses so I do NOT have to live launch every single quarter, and how to serve new students in my courses without having to show up for a live campaign every 3 months.
When I think about online courses, ultimately, I think about FREEDOM. Freedom for my husband to quit his job in 2022. Freedom to take TRUE maternity leaves & still make weekly sales. Freedom to spend hours with my family each week, and work part time hours (typically ~20 weekly). Freedom to have flexibility in my schedule. Freedom to work anywhere. Freedom to focus on my personal life & wellbeing when life hits the fan, y’know? As that happens sometimes, haha.
Come right in and take your spot as a student, and let me take you step-by-step through the online course journey!
Making consistent sales even when you aren't showing up live
Having step-by-step instructions, examples, and tips to reference as you create a profitable online course
Validating an online course idea that will result in sales
Low sales and zero launch or marketing strategy
Feeling overwhelmed with creating an online course
Unsure of how to come up with an online course idea
To...
Go from
...Okay, but Steph, what real results have you actually seen??
$550,000+ in online course and product sales
Online courses generate over half of the multi 6-figures of gross business revenue each year, with evergreen and live launch strategies combined. My very first online course launch in 2020 generated $5k+ with an audience size of only 2.5k. My 2nd course launch generated $25k+, my third brought in over $40k. and every online course since has generated $20k-$30k in revenue!
4,000+ online students
By following strategic content and marketing strategies, I have been able to welcome over 4,000 students inside the SK Community! Based on our previous launch success rates, we can expect to convert anywhere from 2-5% of our audience into live launch sales! Most of these students join MULTIPLE courses or products we offer! These are strategies that are covered inside Online Course Starter Kit!
GROWN AN EMAIL LIST TO OVER 23,000+ EMAIL SUBSCRIBERS
When I HAVE used paid ads, I've mainly used it to re-target my existing audience - never to grow it. Organic marketing is where every one of my 23,000+ email list subscribers came from, and that number grows every single day! Our lead magnets are created intentionally to build an engaged audience who are primed and ready to join our paid offers when they launch!
20 hour work weeks
I’ve been able to expand my impact and consistently grow my business revenue without expanding my time. Offering online courses changed my life. I stopped having to rely on always trading my time for money and now I have multiple income streams. Courses allowed my husband to quit his job, for me to stick to working 20 hours/week for 3 years now, and for me to take 3+ months off for maternity leave.
MORE BUSINESS OPPORTUNITIES
Online Courses have opened more opportunities like booking higher level coaching clients, helped me build out a strong team, and book dream podcast interviews + speaking opportunities. I would NEVER be the business owner I am today if I had not launched that first online course back in 2020. It's changed my life forever.
My Course Results
Expand your online reach and generate additional income by creating, launching, and marketing online courses.
MAKE MORE $$$ IN YOUR BUSINESS WITH ONLINE COURSES.
This has hands down been the greatest investment I have ever made in my business! If I hadn’t joined, I would not have launched my first Masterclass, my digital product suite of 15+ resources, OR my first group coaching program! It blows my mind how much I have accomplished during our time together. I feel 1,000 steps ahead and more confident in showing up as an educator in my industry. Stephanie opened my eyes on marketing strategies and reaching my audience in ways I had never thought of before. Since joining this minimind, I have consistently grown my email list and Instagram with ideal clients and students which was a HUGE goal I had before joining. Stephanie never left any question unanswered or details left unexplained. I am so thankful for Stephanie’s complete transparency and being an “open book” for her minimind students so we can truly see the ins and outs on scaling our business with digital products and stepping into the world of “passive income”! I owe so much of my success to this minimind, and I will be forever grateful to have experienced this type of business transformation with this incredible group of business owners!
- Caroline Bryant, previous Minimind student
"It blows my mind how much I have learned. I feel 1,000 steps ahead and more confident in showing up as an educator in my industry."
I hired Stephanie for a power hour call to pick her brain about social media marketing and content creation. In an industry that I feel like thrives on secrecy and business owners not always sharing their knowledge for the good of the industry, Stephanie is a rare find. It’s hard to exactly articulate exactly what makes Stephanie so good. It’s not just her technical prowess or knowledge of business building strategy—of which she has an abundance—it’s her desire to see others succeed and be an open book to help them on their journey. It’s her enthusiasm in cheering you on too!"
- Daniel Moyer, past coaching client
"Oh…my…word - Stephanie Kase is pure enthusiasm wrapped up in a little package bursting with knowledge and know-how!
Read it on the go!
Are you a Kindle girlie, or love reading on your iPad? I made this ebook to EASILY be added to your mobile device and read anywhere. Yup, that includes your smartphone, too!
✔︎ Coaches
✔︎ Product based businesses
✔︎ Photographers & Videographers
✔︎ Content creators
✔︎ Trainers
✔︎ Real estate agents
✔︎ Wedding vendors
✔︎ Stationers
✔︎ Graphic & brand designers
✔︎ Personal brands
✔︎ Lifestyle Bloggers & Influencers
✔︎ Etsy shop owners
✔︎ Interior designers
✔︎ Educators
✔︎ Artists
✔︎ Social media agencies
✔︎ Bookkeepers & financial coaches
✔︎ Productivity coaches
✔︎ Copywriters
✔︎ Dog accounts
✔︎ Fitness coaches
✔︎ Macrame artists
Online Course Starter Kit is perfect for...
... Bottom line, ANYONE who wants to offer online courses as an income stream in their business.
+ Instant access to a downloadable PDF ebook that includes 140+ pages of searchable step-by-step information on everything you would ever need to know about online courses
+ Instructions to add your Online Course Starter Kit to your favorite reading device (Kindle or iBooks) & how to search specific topics within the ebook
+ Lifetime access to your purchase to use at your own pace
+ Bonus Tips, Videos, Real Examples, Timelines, and more for you to create, launch, and market profitable online courses
1 payment of $97
Due to the nature of digital downloads, all sales are final and non-refundable. Your purchase includes one license. View our Terms & Conditions HERE.