If you have previously written off using YouTube to grow your business, I want to convince you otherwise. As a business owner, you can use YouTube to make more sales.  Listen to this episode on Apple Podcast or Spotify! YouTube is the main way that I grow online and create a marketing strategy that is sustainable for me. It has transformed my business, and I believe it can do the same for you – especially if you are in the online business space. Here are five reasons why I won’t stop talking about YouTube. Reason Number 1: YouTube Makes You a “Go-to” in Your Industry If you’re an entrepreneur, you likely have a vision of being the first person to come to […]

The concept of content stacking will change the game for you when considering your social media and how to show up on multiple platforms without feeling burnt out. Keep reading to learn more about showing up on multiple platforms without burnout.    Listen to this episode on Apple Podcast or Spotify! Right now, you might approach your social media one platform at a time. Create an Instagram reel and post it on Instagram, create an email and send it to your email list, create a YouTube video and post it on YouTube, and so on. Instead, try to create one foundational piece of long-form content each week. Then, use that content to reuse or recreate content for other platforms. Work smarter and […]

 I believe that you should probably not start a podcast. Instead, I recommend you start with a different type of long-form marketing such as YouTube or blogging. Listen to this episode on Apple Podcast or Spotify! Often, business owners want to start showing up on another platform and they consider either a podcast or a YouTube channel. Both platforms have a few things in common. They are long-form, they are evergreen and they both build strong connections with your audience. Downside of Podcasting However, podcasts, in my opinion, are primarily for nurturing your warm audience. In other words, people who will listen to your podcast have already found you elsewhere. It’s not as likely that brand-new people will stumble upon your podcast and […]