In this episode, I’ll help you choose social media platforms to post on. We’ll talk about things like who to target, benchmarks for results, long-term goals, and ultimately who you want to reach.  Listen to this episode on Apple Podcast or Spotify! When you choose social media platforms to post on, the following four questions need to be a “yes.” 1. Is my ideal client on this platform? It does not matter if the platform is popular or fast-growing. Is your ideal client there? If not, it won’t make an impact on your business.  2. Do I enjoy creating content for this platform? Users can tell when you enjoy showing up for them. Get creative with the platform and find a way […]

Let’s set up a freebie in Flodesk! In this post, I’ll walk you through creating a workflow in Flodesk that will automatically deliver your freebie to subscribers who request it. To try Flodesk free for 30 days (and get 50% off of your first year), sign up using my link here!  If you’ve seen much of my content about email marketing, you probably already know that I am a Flodesk enthusiast! I think this program is user-friendly, affordable, and has all of the capabilities I’m looking for as a business owner. Recently, they’ve implemented some new analytics features AND audience targeting capabilities that my team and I are loving. Let’s get started! Step 1: Create Your Freebie The first thing […]

In this post, I’ll walk you through how we schedule Instagram Reels in Plann! There is more than one way to schedule a reel. This is simply what works best for me and for my team! Full disclosure, my team member, Maggie, schedules the content that she or I create and then is the one to hit “post” when the time comes! Create First, open Plann and navigate to the “Create” section. For more help with this, see my previous post about getting started with Plann!  Upload Upload your prepared reel. Typically, we create and edit the reel in the Instagram app (here’s a tutorial on Reels if you need it). Then, we save that reel to our camera roll […]