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Have you ever thought about how to safe-proof your business from always needing you? This is an important element in building a sustainable business. It’s not a matter of “if” you will need to step back from your business, but when. Listen to this episode on Apple Podcast or Spotify! Let’s get into how to safe-proof your business from always needing you. There are five different things I want to suggest for preparing your business to run smoothly without you. Your Marketing Plan What is your plan for obtaining new leads? Are your marketing funnels set up? How do you deliver your offers? Set your marketing and sales workflows up so that you can hand it over to someone and they can run […]

How to Safe-Proof Your Business From Always Needing You

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Biz Advice

Your subject lines impact whether or not someone will open an email from you. Your brand name and preview text plays a role, too, but nothing drives open rates like a great subject line. In this video, we’ll talk about subject lines for email marketing. I will break down some of my best-performing subject lines, as well as some best practices. What Are Open Rates? When thinking about subject lines for email marketing, we will first look at open rates. Open rates are the percentage of people who open your email versus the amount of subscribers on your list. For example, if you have 100 subscribers and 40 people open your email, that email has an open rate of 40%. […]

Subject Lines 101 for Email Marketing Newsletters & Sales Emails

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Biz Advice

One of the most powerful ways to get found on YouTube as a business owner is to create search-driven content. In this video, I will share tips on how to get ranked in search on YouTube by doing research ahead of time! If you’re interested in a full YouTube deep dive all about how to grow your business on the platform, try my free YouTube class! You’ll learn how to scale your business with YouTube in just 4 hours/week (no fancy tech required). Search-Driven Content When creating search-driven content, there are two main things to consider: What is your ideal client searching for What specific titles & keywords can you get ranked Something generic will make it much harder for […]

Get Ranked in Search on YouTube by Researching Ideas With This Hack

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