Your subject lines impact whether or not someone will open an email from you. Your brand name and preview text plays a role, too, but nothing drives open rates like a great subject line. In this video, we’ll talk about subject lines for email marketing. I will break down some of my best-performing subject lines, as well as some best practices. What Are Open Rates? When thinking about subject lines for email marketing, we will first look at open rates. Open rates are the percentage of people who open your email versus the amount of subscribers on your list. For example, if you have 100 subscribers and 40 people open your email, that email has an open rate of 40%. […]

In this video, I will walk you through the backend of my online course setup in Kajabi. I’ll elaborate on why we chose to set up our courses a certain way and what settings we use to provide the best possible customer experience. Helpful Resources For a more introductory video on Kajabi, watch this video first! If you’d like to try Kajabi free for 30 days, click here to use my link! Today, I’m using my course, YouTube for Business, to demonstrate how I set up my Kajabi products. Student Portal First, you’ll see the student login. When someone purchases your course, this is what they’ll see first. I like to start my courses with a “Welcome” module. This module […]

YouTube has been transformational for my business. In the most difficult times of my personal life, YouTube has sustained my sales as I needed to take time away. In this video, I’ll share more about what has happened and how YouTube is such a powerful business tool. Keep reading to learn how to grow a business with YouTube! I hear from business owners that they do not have the time to create content for YouTube. This video might get a little spicy, but I will argue that business owners cannot afford NOT to show up on YouTube.  Because there are so many people unwilling to do the work required for a YouTube channel, there is still a lot to gain […]