Email marketing is one of the best ways to scale your passive income as a small business owner. Today, we’re chatting about three things I’ve implemented that have been a game changer for my business to help me automatically make money – even when I’m not working. These strategies are more advanced and a bit deeper than I’ve gone into before, so I’m really excited to share how you can see dollars in your bank account too! Let’s dive in. Listen to this episode on Apple Podcasts or Spotify! Strategy #1: Tripwires The first thing to implement in your email marketing for more sales is freebie tripwires. As a reminder, a freebie is something valuable that someone gets for free […]

Today we’re talking about how much it actually costs to launch an online course! I’ll be sharing the last three launches I had and the exact expenses that went into those launches. These will be the exact numbers so that you can see how they’re different and how the profit can vary. I’m excited to dive into this and show you exactly what went into each launch. We’ll talk about the Business Confident Photographer Course launch in 2020, the Reels Mini Course launch in 2021, and the Instagram Growth Course launch in 2023. Let’s dive in! Listen to this episode on Apple Podcasts or Spotify! The Business Confident Photographer Launch This was a course that I created for photographers about […]

Way back in February 2020, I launched my very first online course. It was a course for wedding photographers about how to photograph wedding day details – like shoes, jewelry, and so on. Anyway, it was my first time launching a course in an organic way. I didn’t do any paid advertising and I generated over $5,000 during the first week of launch, even with a pretty small audience. Today, I want to share how I created my first online course and had a successful launch. These 5 tips will help you have a successful launch for your online course, too! Let’s jump into it!  Listen to this episode on Apple Podcasts or Spotify!   #1: Build Your Email List […]