It can be frustrating, can’t it? You create an incredible, Instagram WORTHY posts and no one sees it…  You barely get any likes. Hardly any comments come in. Well, in today’s video, I’m sharing with you my top tips for BEATING the Instagram algorithm, once and for all, as a small business owner. 

Jump in on any new features!

Whenever a platform like Instagram releases a new feature, GET ON IT! For Instagram, that’s Instagram Reels. Once I started using Instagram Reels, I found my account growing rapidly. The platform will reward you for using their new feature. Plus, your reach is going to be much further with these kinds of features! 

Actually ENGAGE with your audience. 

You’ve heard me say it before, but social media should be SOCIAL! Take the time to actually engage with your audience. Answer your comments, respond to your messages (use voice messages!), and actually interact with other people’s stories and posts too. It’s all well and good to promote yourself and share useful content, but it’s more important to show up for your audience. Get to know them. In the long run, it will pay off! 

Give VALUE. 

When you begin to write posts to share with your audience, think about WHY you’re sharing it. Create content that provides value for whoever you serve. Whether it’s brides on their wedding day or other business owners, create content they want (and need) to consume. If you give the people following you a REASON to continue, you’ll see that they continue to be engaged and a part of your audience. 

Instagram is meant to be fun AND useful for your business. With a few easy tweaks to your Instagram strategy, you’ll find you’re beating the algorithm in no time! 

Started using Reels? Don’t forget to grab a copy of my FREE Instagram Reels Covers!