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LET'S MAKE YOUTUBE
Simple &
WORTH IT
Scale your reach, become a thought leader, and create a marketing ecosystem that works for you 24/7.
Straight to checkout →
online course
youtube for business
Skip the overwhelm and know where to start.
I'm handing over my exact 4 hour/week framework with video ideas that gain views & conversions, and a simple plan on getting your channel launched in just 6 weeks.
"Give all of your money to Stephanie Kase"
"my views are up 16% and our subscriber count is up 33%"
01
ready to learn how to use YouTube to SCALE? HERE ARE SOME SIGNS YOU ARE READY...
You're ready to be *that* go-to person in your niche.
You know THAT girl who is the first one that comes to mind on a topic? You want it to be YOU in your niche. You have a message to share and impact to make, and you want an avenue to build YOUR thought leadership around that topic. Speaking opportunities filing your inbox. Dream customers filling your DMs.
You wanna build something bigger than yourself and make a real impact on others, with YouTube as the gateway to making that happen (because it'll touch your ideal client & develop trust).
SIGN
I can't tell you HOW many times I've been at a conference or out and about and someone says, "Hey, I follow you on YouTube" or "Oh my gosh, you're that girl who taught me to make a reel!"
ON MY BABYMOON. Picture this: I'm on my babymoon while 6 months pregnant with twins, in Texas, HUNDREDS of miles from where I live... eating dinner with my husband (I had mussels and they were *delish*). At the end, one of the bartenders comes up to me and tells me she watches my YouTube videos!!!! We had such a sweet DM exchange later and it blew my mind.
ON A DREAM PODCAST INTERVIEW. I recently was being interviewed on a *dreamy* podcast, and before we started recording, she told me that SHE watched MY YouTube videos before she even started her business! She's even sent links to my videos to her own students in the past. I mean, how cool is that?!
FROM NEW FOLLOWERS. Recently, I had someone follow me, then we were DMing and she said... "Wait a second, you're the one who taught me how to make a Manychat automation from YouTube!!!"
AT CONFERENCES. Every conference I go to, people say "I've seen you on YouTube" over and over again. Recently, I had a (now) friend say, "Someone was telling me I HAVE to talk to you about YouTube!!!" and we had a really amazing conversation about it - since, we've collaborated together, too!
02
SIGN
You want a simple, fast filming & editing system that you can do with your phone.
If you've considered YouTube, chances are, your head started spinning thinking about figuring out all the filming and editing. 😵💫 I get it. Filming and editing seems overwhelming and time-consuming. But I know you: You're committed and READY to do what it takes. It's a learning curve at first, and that's OKAY - you'll get better with time and soon, it'll be completely worth your time (I'm talking 4 hours/mo with an editor or assistant! 4 hours/week if completely DIY).
Real talk: It's still work. There WILL be a learning curve at the beginning
But, will it be worth it? 1,000% YES. And it's simpler than you think, I'll help you un-complicate it.
To get started, a lot of you think you need...
𝗫 20-40+ hours every week to keep up with video creation
𝗫 Advanced technical know-how of cameras and mics
𝗫 Videographer to film your videos
𝗫 One specific niche & you have to stick to it no matter what
𝗫 Super aesthetically pleasing filming space
𝗫 Expensive camera to film with that's thousands of $$
𝗫 Ability to film 30+ minute videos
What you ACTUALLY need is...
✔︎ Excitement and commitment to develop YOUR unique thought leadership and reach new people
✔︎ A simple, clutter free wall to film in, by yourself
✔︎ Choosing an ideal audience you can create an array of video topics for
✔︎ 4 hours per week to do it solo, 4 hours per month with 1 assistant or editor
✔︎ Knowledge of how to film videos with your smartphone
✔︎ Ability to film 8-12 minute long videos - it's easier than you think
But, will it be worth it? 1,000% YES. And it's simpler than you think, I'll help you un-complicate it.
To get started, a lot of you think you need...
𝗫 20-40+ hours every week to keep up with video creation
𝗫 Advanced technical know-how of cameras and mics
𝗫 Videographer to film your videos
𝗫 One specific niche & you have to stick to it no matter what
𝗫 Super aesthetically pleasing filming space
𝗫 Expensive camera to film with that's thousands of $$
𝗫 Ability to film 30+ minute videos
What you ACTUALLY need is...
✔︎ Excitement and commitment to develop YOUR unique thought leadership and reach new people
✔︎ A simple, clutter free wall to film in, by yourself
✔︎ Choosing an ideal audience you can create an array of video topics for
✔︎ 4 hours per week to do it solo, 4 hours per month with 1 assistant or editor
✔︎ Knowledge of how to film videos with your smartphone
✔︎ Ability to film 8-12 minute long videos - it's easier than you think
03
SIGN
Posting daily: You're over it & just want a break.
Can I be real? Instagram is a ROLLERCOASTER. One month it's great, the next month it can be... well, not so great, especially for reaching new people continuously.
If you want to take days (or weeks) off from posting on IG and have your marketing not skip a beat, YouTube is the answer - and I don't say that lightly. Every video you upload is like a mini employee that is marketing for you 24/7, around the clock, 365 days a year.
The best part: You only have to upload ONE long-form video each week, max.
YouTube videos can have an average lifetime of two years. TWO years. This means the videos are evergreen, which means that you can post it now and someone can find your video that day... or in a couple years from now.
Once you build up a library of videos that are gaining traction, you can also take a break from posting and keep seeing results!
During my recent maternity leave where I posted NO new long form videos for 6 months, I still gained 400,000+ long-form views and approximately 2,500 new email opt-ins. Without posting anything new.
Not only does my channel bring in thousands of views every month (from REAL ideal clients), I also get YouTube Adsense revenue as a cherry on top - $1-1.5k in cash. ✨
And because Google owns YouTUbe (both make up the top 2 largest search engines *in the world*) you also have potential to get found in Google search, too!
Once you build up a library of videos that are gaining traction, you can also take a break from posting and keep seeing results!
During my recent maternity leave where I posted NO new long form videos for 6 months, I still gained 400,000+ long-form views and approximately 2,500 new email opt-ins. Without posting anything new.
Not only does my channel bring in thousands of views every month (from REAL ideal clients), I also get YouTube Adsense revenue as a cherry on top - $1-1.5k in cash. ✨
And because Google owns YouTUbe (both make up the top 2 largest search engines *in the world*) you also have potential to get found in Google search, too!
04
SIGN
You have offers that are freaking *amazing* but you're not reaching enough people.
Simply put, you want to get more eyeballs on YOU and your offers... without jumping into paid ads (and nurture your current audience, while you're at it). You want to see actual sales from your paid offers, whether that's 1:1 services, group coaching, affiliate marketing, online courses, digital products, and more.
Whether you're brand new to YouTube or you've given it a go before (and have been disappointed in the results), my framework keeps business & sales in mind for your OWN offers, as well as adding a nice little bonus with affiliate marketing & Adsense revenue. 💸
You create simple, 8-12 minute videos that YOUR ideal client is searching for. This doesn't have to be tutorials - it can be answering common objections, questions that pop up, giving them a quick win, sharing how you did something, how you've helped your customers or clients... literally ANYTHING they would go to Google and type in, that relates to YOUR unique niche. (I show you how to figure this out inside the course).
In those videos, you are organically sharing YOUR paid offers & email list freebies (that lead to funnels or ways to work with you).
Alternatively, you can create a video in your niche surrounding an affiliate product or service. (Win-win).
You create the video with your ideal client in mind, sprinkle in mentioning your links & offers, and BOOM - the views it generates on autopilot is sending people to YOUR stuff!
In those videos, you are organically sharing YOUR paid offers & email list freebies (that lead to funnels or ways to work with you).
Alternatively, you can create a video in your niche surrounding an affiliate product or service. (Win-win).
You create the video with your ideal client in mind, sprinkle in mentioning your links & offers, and BOOM - the views it generates on autopilot is sending people to YOUR stuff!
05
You know the power of content & you're ready to take it to the next level.
SIGN
You have this gut feeling that YouTube is your next big move and having the RIGHT YouTube strategy is what’s going to move you to the next level. The thought of having a library of videos to answer YOUR ideal client’s biggest questions & objections so they’re automatically warmed up to buying from you, while simultaneously reaching NEW people continuously (through YouTube & Google's powerful search algorithms), sounds beyond exciting for your passive income dreams.
Let me tell you - there's nothing better than getting DMs that say, "I just binged all your YouTube videos." 💅
If you're thinking about taking it to the next level with your content online, which one should you start? Here are my honest thoughts on the pros & cons of each.
BOTH PLATFORMS:
✔︎ Are long form types of content
✔︎ Are evergreen, meaning people will often find & listen to them for months (or years) to come
✔︎ Build a strong connection with your audience
PODCASTS:
→ Primarily nurtures your WARM audience, aka people already in your audience. The exception is if you are also blogging your podcast effectively.
→ Is NOT a searchable platform
→ Is easier to record episodes on the fly (less setup & can read from notes)
YOUTUBE:
→ Primarily reaches a cold (new) audience, aka people OUTSIDE your current audience
→ Is a searchable platform
→ Needs preparation & strong workflows to film videos without it taking up all your time every week (psssst, that's what this course will teach you!)
...At the end of the day, the BIGGEST difference is that YouTube will reach a NEW audience way faster, whereas podcasts will nurture your CURRENT audience more.
Do you want to nurture the leads ALREADY in your audience to warm them up to purchase from you? Start a podcast.
Do you want to grow your audience & reach new people? Start a YouTube channel.
BOTH PLATFORMS:
✔︎ Are long form types of content
✔︎ Are evergreen, meaning people will often find & listen to them for months (or years) to come
✔︎ Build a strong connection with your audience
PODCASTS:
→ Primarily nurtures your WARM audience, aka people already in your audience. The exception is if you are also blogging your podcast effectively.
→ Is NOT a searchable platform
→ Is easier to record episodes on the fly (less setup & can read from notes)
YOUTUBE:
→ Primarily reaches a cold (new) audience, aka people OUTSIDE your current audience
→ Is a searchable platform
→ Needs preparation & strong workflows to film videos without it taking up all your time every week (psssst, that's what this course will teach you!)
...At the end of the day, the BIGGEST difference is that YouTube will reach a NEW audience way faster, whereas podcasts will nurture your CURRENT audience more.
Do you want to nurture the leads ALREADY in your audience to warm them up to purchase from you? Start a podcast.
Do you want to grow your audience & reach new people? Start a YouTube channel.
WHAT YOU'RE SAYING
Stephanie has really broken down every piece of the YouTube puzzle into digestible, easy-to-follow lessons that will make YouTube a breeze for even the least techy in the room! The course is GOLD for any entrepreneur looking to take their content strategy to the next level and to adopt YouTube as part of their gameplan!
Photographers & Educators
CAMERON & TIA
I'm Stephanie Kase, a YouTube marketing coach who's here to help you create a simple YouTube marketing system.
BEFORE WE CONTINUE, HEY!!
Although I started my channel in 2018, It took years to see real growth from YouTube.
I distinctly remember telling myself in May of 2020 that if I didn't see real growth by the end of the year, I was going to move on. I got serious about my strategy. By August of 2020, my channel views started to grow FAST. By January of 2021, I was seeing passive sales to my offers & consistently gaining minimum of 400+ email subscribers EVERY MONTH. And the momentum hasn't stopped since!
I am beyond excited to pull back the curtain and reveal what has led to all this growth, specifically how to market *your own* paid offers and affiliate links on YouTube!
My YouTube Stats:
✨ 400+ email opt-ins monthly
✨ Thousands of $$ in my own offers
✨ $3k+ monthly affiliate revenue
✨ $1k+ monthly Adsense revenue
*My results are my own and not guaranteed.
INTERACTIVE ONLINE COURSE
Online course with video lessons (slides & workshop style, with my face), downloads, templates, checklists, cheat sheets, & more.
Come up with video topics for weekly video content that will actually gain you views
Know exactly what to say in your videos (we're aiming for 10 minute videos here, nothing crazy! 🫶🏻)
Gain the knowledge you need to create engaging, professional videos that are simple to film
Feeling confident in front of the camera, even if you're introverted or don't feel outgoing
Create outlines & structures for your videos to point people to join your list or buy your stuff
Exact workflows to create weekly videos in as little as 4 hours/week (& that's if you're doing it solo!)
Inside, you can expect to learn how to:
How YouTube Fits Into Your Content Marketing Strategy
Video Idea Categories
How to Make Money With YouTube
Create Your Upload Schedule
Branding Your Channel
Your YouTube Business Strategy
Module 1
As soon as you hit "buy now", you'll get (instant & lifetime) access to...
How to Research Exact Video Ideas & Titles
YouTube Analytics Tutorial
Tubebuddy Tutorial
Use ChatGPT for Video Ideas Tutorial
Putting Your Ideas Into a Content Calendar
Writing Outlines
Preparing Your Filming Space (Lighting, Backdrops, & More)
Preparing to Film
Module 2
Filming Day Workflow
Do’s & Don’ts of Filming Videos
Video Tech: Camera & Mic Options
Smartphone Camera Setup
Canon M50 Setup
Sony A7IV Setup
Softbox Setup
How to Record Your Screen & Camera at the Same Time
Post-Filming Organization Tutorial
Video Filming
Module 3
Choosing an Editing Workflow
Licensing Royalty Free Music
Intros & Outros
iMovie Editing Tutorial (Free Program)
Descript Editing Tutorial (Paid Program)
Final Cut Pro Editing Tutorial (Paid Program)
Video Editing
Module 4
Thumbnail Creation & Editing
Canva Thumbnail Editing Tutorial (Free & Paid Program)
Video Descriptions
YouTube Uploading & Scheduling Tutorial
Outsourcing Steps of Your YouTube Workflow
Uploading & Scheduling
Module 5
Video Gaining Traction? Here’s What to Do
Repurpose YouTube Videos Onto Other Platforms
Should You Record a Podcast & Upload to YouTube?
YouTube Shorts
Repurpose YouTube Videos Into Short Form Videos With Descript
Increase Your YouTube Impact
Module 6
Important YouTube Terms
YouTube Content Calendar Template
YouTube Thumbnail Canva Templates
Video Description Template
YouTube Channel Banner Canva Template
YouTube Outro Canva Templates
Video Ideas Checklist
Video Editing Checklist
FCP Video Presets
Resources & Downloads
Module 7
How to Launch Your YouTube Channel in 5 Weeks
_____________
Inside this course, you'll also have access to exclusive community within the course login to ask questions as you go! Team SK sets aside a certain amount of time every week to answer questions that come up!
You Did It! Your Final Steps...
Module 8
REVIEWS
loved and trusted
by 150+ others
I cannot tell you how much I appreciate your 5 week framework that you laid out for us. This gave me a feeling of “ok, I CAN do this” and as a small business owner, that feeling is priceless.
SAMANTHA, a STITCHY GIFTY
Physical Product Store Owner
I didn't realize how to fully use Youtube to grow your business...I thought it was just for tutorials....it's so much more.
MINETTE RUSHING CAKES
Wedding Cake Designer
"From last quarter, my views are up 16% and our subscriber count is up 33%. I've also had 2 videos start to gain a LOT more traction since optimizing the intro, title name and description!"
MANALI SONTAKKE
Digital Product Integrator
Even if you have previous experience posting on YouTube, this course will give you the systems, insights, and game plan you need to make it so much faster and efficient. That's what business owners really need!
AVERY, LITTLE HOUSE BUDGET
Content Creator
SECOND LARGEST SEARCH ENGINE ON THE INTERNET.
*and it's owned by the largest search engine, Google*
USERS CONTINUE TO GROW, EVEN AFTER 18 YEARS.
*YouTube has grown by 1.9 billion users (yes, BILLION) in the past decade*
THE SHELF LIFE OF YOUR VIDEOS IS YEARS, NOT DAYS.
*think of each video as a mini employee, marketing your video 24/7 for months to come*
LESS COMPETITIVE THAN INSTAGRAM.
*not only does it have MORE active users, but FEWER brands posting on the platform (IG has over 200+ million brands posting, YouTube has ~63 million)*
Why YouTube? If you want the stats..
WHAT YOU'RE STILL WONDERING...
I GOT YOUUUUU. Seriously, for real - even if you feel like you have zero idea what to do, I'm going to walk you through everything: The strategy, the filming, the editing, the publishing, and more from the ground up. It can be as simple as recording on your phone - I'll show you!!
4 hours/week if you're doing it all solo, if you use my framework. It's 4 hours/month once you have 1 assistant or video editor on your team! There will be a learning curve at first but once you get your flow down, this is what you can generally expect.
Everyone's results are their own, so I can't promise anything. But, from my own experience and from my students, I recommend committing to at LEAST 6 months of publishing 1 video every week to see traction - and that's checking in to make sure you're making the right videos along the way!
Definitely not! It's mainly video lessons that are either slide-based with my face, screen-shares with my face on how to use a program (like editing), or workshop-style where I'm SHOWING you how to use gear or set something up! There's also a bunch of downloads, templates, cheat sheets, checklists, and a workbook more to make it as actionable as possible. There is approximately 11 hours of video content.
Not at all. It's for entrepreneurs who are ready to show up on camera to lead with personal branding and thought leadership in their marketing, AND want to market their own paid offers or affiliate links. You do not have to be an "educator" type business, but you do need to have distinct problems you solve & solutions you can provide through 10-12 minute videos! (Aka, have any ideal client that has objections, desires, or pain points you can speak to).
It's for entrepreneurs who are ready to show up on camera to lead with personal branding and thought leadership in their marketing, AND want to market their own paid offers or affiliate links. You do not have to be an "educator" type business, but you do need to have distinct problems you solve & solutions you can provide through 10-12 minute videos! (Aka, have any ideal client that has objections, desires, or pain points you can speak to).
This course was created for those in ANY niche selling the following types of paid offers (but is not limited to):
✔︎ Digital products
✔︎ Online courses
✔︎ Physical products
✔︎ Live programs
✔︎ Group coaching
✔︎ 1:1 Coaching
✔︎ Affiliate marketing
✔︎ Online high ticket services
Examples of businesses this course is NOT for: Influencers desiring to be a "YouTuber", location based businesses with a low # of clients needed yearly (example of this would be wedding professionals or photographers with no desire to sell any another online offer), brick and mortar businesses with no desire to sell products or services via online e-commerce
If you're not sure if this is for you, reach out and ask! We are happy to help make sure this is going to be a good fit for you!
YFB briefly covers YouTube Shorts as a lesson in Module 6 - but more so as a way of repurposing existing YouTube videos into other marketing content. This is NOT a course that focuses on YouTube Shorts as the primary strategy, it is focused on long form video creation.
Due to the nature of online courses & digital products with instant access, there no refunds available after purchase. This YouTube course is for business owners who are truly READY to take action and truly show up to learn, who want to do the work to grow using YouTube.
We take pride in just how much VALUE this course provides and the results you can get by implementing what we teach. And our 5,000+ online students would say so, too! :)
If you're still hesitant and not sure YFB is a good fit for you, email Team SK at [email protected]! Seriously, our inbox is open to you and ANY questions or hesitations you might have. We are here for you and truly want to make sure this is the perfect fit! We'll ensure you would truly benefit!
READY? BECOME MY NEWEST STUDENT NOW!
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+ Instant & lifetime access
+ 38 video lessons with a workbook ($397 value)
+ 10 downloads & templates ($147 value)
+ Free access to future course updates
