Let’s set up a freebie in Flodesk! In this post, I’ll walk you through creating a workflow in Flodesk that will automatically deliver your freebie to subscribers who request it. To try Flodesk free for 30 days (and get 50% off of your first year), sign up using my link here!  If you’ve seen much of my content about email marketing, you probably already know that I am a Flodesk enthusiast! I think this program is user-friendly, affordable, and has all of the capabilities I’m looking for as a business owner. Recently, they’ve implemented some new analytics features AND audience targeting capabilities that my team and I are loving. Let’s get started! Step 1: Create Your Freebie The first thing […]

In this post, I’ll walk you through how we schedule Instagram Reels in Plann! There is more than one way to schedule a reel. This is simply what works best for me and for my team! Full disclosure, my team member, Maggie, schedules the content that she or I create and then is the one to hit “post” when the time comes! Create First, open Plann and navigate to the “Create” section. For more help with this, see my previous post about getting started with Plann!  Upload Upload your prepared reel. Typically, we create and edit the reel in the Instagram app (here’s a tutorial on Reels if you need it). Then, we save that reel to our camera roll […]

Timely and evergreen content both play an important role in marketing your business.  Listen to this episode on Apple Podcast or Spotify! Timely Content Timely content has a short shelf life. It normally circulates an app from 24 to 48 hours. Timely content is not search-optimized, but it will reach an audience faster than evergreen content. A positive component of timely content is that it’s usually easier to create. A good example of timely content is Instagram reels or stories. Evergreen Content Evergreen content has a longer lifespan. It’s normally search-optimized and stays relevant for months or years after posting. Evergreen content requires more time & energy to produce but works more in the long run.  Evergreen content is often long-form, which […]