Are you seeing traction on social media and yet not seeing sales? Here are some things to think about.    Listen to this episode on Apple Podcasts or Spotify! The Right Audience First, are you growing your audience the right way? If you have a great audience and are not seeing sales, you might not have attracted the right people. You want an audience that is full of buyers rather than people who follow you for personal content. Ideally, they are followers who are excited about the paid offers you have. Part of raising that excitement entails attracting the right followers from the start.  Often, I see people creating content that gains traction but does not make an attempt to sell. When […]

In this episode, I’ll help you choose social media platforms to post on. We’ll talk about things like who to target, benchmarks for results, long-term goals, and ultimately who you want to reach.  Listen to this episode on Apple Podcasts or Spotify! When you choose social media platforms to post on, the following four questions need to be a “yes.” 1. Is my ideal client on this platform? It does not matter if the platform is popular or fast-growing. Is your ideal client there? If not, it won’t make an impact on your business.  2. Do I enjoy creating content for this platform? Users can tell when you enjoy showing up for them. Get creative with the platform and find a way […]

Let’s set up a freebie in Flodesk! In this post, I’ll walk you through creating a workflow in Flodesk that will automatically deliver your freebie to subscribers who request it. To try Flodesk free for 30 days (and get 50% off of your first year), sign up using my link here!  If you’ve seen much of my content about email marketing, you probably already know that I am a Flodesk enthusiast! I think this program is user-friendly, affordable, and has all of the capabilities I’m looking for as a business owner. Recently, they’ve implemented some new analytics features AND audience targeting capabilities that my team and I are loving. Let’s get started! Step 1: Create Your Freebie The first thing […]