In this episode, I want to talk about Black Friday! By now, you are probably thinking about what Black Friday will look like for your business. If you haven’t made plans yet, then this is a great time to start. Let’s dive into some strategies for Black Friday sales.

Listen to this episode on Apple Podcasts or Spotify!

In the past, I did not do much in terms of strategies for Black Friday sales. I waited until the day was close, threw some things together and hoped for the best. Last year was the first time that I worked in advance, created a plan and tried hard to drive sales. 

Black Friday Stats

We saw a record amount of sales for SK and brought in $10,500 during the course of four days (Black Friday – Cyber Monday). This year, I hope to double it and see $21,000 in sales. It’s a higher goal, but based on what worked last year and some new sales tactics we plan to try, I believe it’s achievable.

Now, I want to talk through what will make your Black Friday sales work as it relates to your marketing. I’ll share what worked last year and what I will change this year.

Plan Ahead

The first piece of advice I have is to plan ahead. Make a plan to host a sale and communicate it to your audience so that they are excited to participate in your promotions. 

This has been a tough year for small business, so look at this as an opportunity to see an injection of cash into your business as you close out the year!

SK Black Friday 2024

Want to see what we’re planning at SK? Check out our 2024 Black Friday Catalog here!

Define Your Deals

Next, you will define what your deals will be. Here is a list of ways to promote your offers during Black Friday:

• Limited time offer
• Limited number of products for sale
• Gift card with a bonus or incentive
• Discounted offer
• Bundle 
• Buy one get one free
• Live version of something you sell
• Presale of something you will offer soon
• Early bird bonus
• Send a physical gift
• Sell a part of your course or program and package it into something new

Price Point Variations

When creating your deals, consider having a variety in price points. There are people in your audience who have never purchased from you who might want to jump in with a low ticket offer, while others might be more comfortable with a big investment. Ask yourself how you can appeal to the different buyers in your audience.

Start Early

Start your deals ahead of time. Last year, I ran my deals from Black Friday to Cyber Monday, and I think a lot of people missed out during that time while they celebrated the holiday. If given the chance, they may have made a purchase before Thanksgiving.

This year, we are running promotions from Monday – Friday. In retail, you see sales starting earlier and earlier each year. There’s a reason for that! People are ready to open their wallets in November. I’m curious to see how our sales go with an earlier start date!

Expire Offers

Each deal will only last 24 hours. Last year, I noticed a bigger boost in sales that did not last long. People were less likely to purchase when they know they had plenty of time. I hope to see this strategy drive sales, too! 

I recommend you extend a deal on your most popular offer. It might feel counterintuitive because it sells well at full price, but trust me, if you see great sales regularly, then you will be surprised at how well it sells during Black Friday at a discount. 

Plus, you do not want to fall into the trap of taking things that don’t sell well and marking them down just to see what happens. That’s probably not going to get you great results! 

Notify Your Audience

Communicate your exact plans to your audience! Give them plenty of time to know you have a sale happening and plan accordingly. On top of that, lean into your warm audience. At SK, this will look like relying a lot on our email list to drive sales. 

Don’t be afraid to send emails, because that’s where you will see conversions. If you feel nervous, allow users to opt-out of your promotional emails during the campaign.

Check Out Our Black Friday Sales!

Again, I’d love to invite you to view our upcoming Black Friday sales! These are the juiciest deals that I have done in so long, and I cannot wait to open them up to my audience! If you’ve been eyeing any of my courses or digital products, this Black Friday will be a no-brainer for you to jump in & get started.

Thanks for joining me to discuss strategies for Black Friday sales!

I’ll see you next Monday at 7 AM!Make This Your Biggest Black Friday Yet With These Strategies