Today, I’m sharing my current social media strategy. This is how I market my small business on social media. I’ll be explaining why we show up on platforms like YouTube and Instagram, and not Tik Tok, as well as the types of content we create and how it all fits into our overall marketing strategy. I create content with strategy and intention, and I want you to do the same! Let’s jump in. Listen to this episode on Apple Podcasts or Spotify! What to Consider for Marketing Platforms You Own Let’s start by breaking off the four main attributes of the platforms you could be showing up on right now.  First, think about platforms that you own vs. platforms that […]

Over the past four years of being on YouTube, I have learned a lot. One of the best things I did from the start was have a consistent and intentional email list building strategy. Because of that strategy, we’ve consistently gained over 400 email list leads every month. These are built organically and without ads – meaning we’re not paying for these people to join our email list leads. They’re coming from our YouTube videos. So, today I’m sharing exactly how we’re gaining new email list leads every month because of our YouTube channel.   If you’re interested in my strategy around YouTube videos and how I actually make money using YouTube, make sure to check out My Formula to Making […]

Back in October 2020, I shared a YouTube video on our Stephanie Kase account that generated 3,000 new email subscribers in just a few months once the video was live. At the time, I only had about 5,000 subscribers on YouTube so to see that much email growth was crazy! While not every video we create helps bring in that many subscribers, I still want to analyze the strategy we used and implemented with this video to help you! We’ve seen some great results and we typically see 400+ new email subscribers each month using these same techniques. If you want to view the video I’m talking about, you can see it here. Otherwise, let’s talk about how I gained […]