As a small business owner, you’ve probably wondered: how can I create content that drives sales? Posting to Instagram or recording YouTube videos is great. However, when those posts don’t translate to revenue, it’s easy to feel stuck. The good news? Making your content more effective isn’t about reinventing the wheel—it’s about strategy. Let’s dive into three proven secrets to make your online content irresistible and turn followers into customers!    Listen to this episode on Apple Podcasts or Spotify! 1. Reverse Engineer Your Content One of the biggest mistakes creators make is building content without a clear goal. Reverse engineering flips the script. Instead of starting with the content, start with the end result. Ask yourself: What freebie, product, or service […]

When you’re marketing your business on social media, there are four things your social media marketing needs. If you don’t accomplish these things, your marketing will not have a major impact on your overall conversions.  Listen to this episode on Apple Podcasts or Spotify! Let’s talk about the four S’s of online marketing. Seen  Social media can help your business grow by raising awareness and helping you build an audience. There is an enormous benefit to getting in front of new people. The marketing rule of seven says that users often need to encounter something or someone seven times before making a purchase. In the context of the online marketing world with so much thrown at us all the time, I would […]

Free content vs. paid content. As a business owner, you are likely using your online content to market your business. You might feel unsure about how much to give away in free content. It’s important that the content you share leads with value and truly serves your ideal client. To accomplish that, you might find yourself giving away free information. So where is the line? Listen to this episode on Apple Podcasts or Spotify! The Why vs. The How Here are some of the things that I consider to help determine what goes in my free content and what is reserved for paid content. Free content is focused more on the why than the how. Think about the idea of categorizing your content […]