Are you a business owner or creator debating between starting a podcast or YouTube channel? You’re not alone. This is a big question, and today, I’m sharing why YouTube is the better choice. If you want to grow your business and sell paid offers, YouTube can offer greater visibility and longevity than podcasting. Let’s break down why you shouldn’t start a podcast!

The Similarities: How Podcasts and YouTube Channels Connect You with Your Audience

Both podcasts and YouTube are long-form content platforms, helping you connect deeply with your audience. They allow you to build relationships, foster trust, and share your expertise. Whether nurturing an existing audience or welcoming new viewers, these platforms create opportunities for meaningful connections.

However, when it comes to discoverability and business growth, YouTube far outshines podcasting. Keep reading to learn why you shouldn’t start a podcast!

Why Podcasting Isn’t Built for Discoverability

A podcast is an excellent tool for nurturing your current audience. But it’s not a great way to attract new leads. Unlike YouTube, podcast platforms like Apple Podcasts and Spotify aren’t search engines. This limits how easily new listeners can find you.

Yes, strategies like guest interviews or SEO-optimized show notes help, but they require significant extra effort. Simply uploading new episodes isn’t enough to drive consistent traffic or visibility.

In short, podcasting won’t continuously push your content to new people like YouTube or Google can!

Why YouTube Is the Best Platform for Business Growth

YouTube is built for discoverability. When you upload a video, you’re sharing it on the world’s second-largest search engine. And since YouTube is owned by Google, your videos can show up in search results on both platforms.

This means your content has a much higher chance of being discovered by new people. Here’s what sets YouTube apart:

• Searchability: Your videos can be found through searches on both YouTube and Google.
• Longevity: YouTube content keeps working for you. Even old videos can attract new views and leads.
• Scalability: Once you streamline your workflow, YouTube content can take just a few hours a week to create.

Common Misconceptions About YouTube

Yes, there’s a learning curve when it comes to getting comfortable on camera, but it’s not that steep. You don’t need fancy equipment or complex editing to get started. In my free YouTube class, I show exactly how to simplify this process.

Also, don’t just upload podcast episodes to YouTube and expect growth. If you want results, you need a YouTube-first strategy. This means creating videos specifically designed for YouTube’s format and audience.

YouTube Keeps Working, Even When You Take a Break

One of the best parts of YouTube is that it keeps working for you. Even if you take time off, your videos still generate views and leads.

When I took six months off for maternity leave, my channel gained over a million views. All from videos I had previously uploaded.

With a podcast, taking a break usually means your growth slows or stops completely. YouTube keeps going, allowing you to focus on your business and life!

Why You Should Build a YouTube-First Strategy

All of this explains why you shouldn’t start a podcast. If your goal is long-term growth, YouTube is the way to go. While podcasts are great for nurturing your audience, YouTube offers unmatched discoverability and scalability.

Ready to dive deeper into creating a sustainable YouTube strategy? Check out my free YouTube class! I’ll show you how to create simple 8-12 minute videos that grow your business. Watch my free YouTube class to start building content that works for you—long after you post it.