The post below was pulled from a free class I hosted last fall all about how to create consistent leads and revenue for your business. Sincerely, this was one of my favorite classes that I have ever done, and I’m excited to share it with you now as the doors are opening for enrollment inside of the Online Marketing Club!
Listen to this episode on Apple Podcasts or Spotify!
The Online Marketing Club is a membership program designed to help business owners make real progress on their marketing goals to grow to consistent revenue months for their online offers. Enrollment is open for January 6th – 10th, 2024. I hope to see you inside!
How to Build Consistent Leads and Revenue with Online Marketing
In today’s online world, creating consistent leads and revenue for your business requires hard work AND strategy! This post will give you five things to do to see consistent leads & revenue in your business. Whether you’re brand new in your business or an experienced business owner who is seeking sustainable growth, these steps will help you see progress!
Understand Your Audience and Brand Messaging
A real understanding of your audience is the foundation of successful online marketing. Ask yourself these questions:
- Who is your ideal customer?
- What are their pain points, desires, and aspirations?
- How does your brand uniquely address their needs?
Chick-fil-A’s success demonstrates the power of precise messaging. They align their spectacular customer service with their audience’s values. This way, they stand out in a competitive market. Similarly, identify what makes you unique and communicate them through your brand voice!
Key Takeaways:
- Know your ideal client inside and out.
- Highlight what makes you different.
- Maintain a consistent brand voice.
Building a Sustainable Marketing Plan
Online marketing has evolved SO much in the past five years. Today’s buyer journey often requires multiple touchpoints before they ever decide to buy. Try these strategies to optimize your marketing efforts:
Steps to Optimize Your Marketing:
- Track Your Lead Generators: Pay attention to which platforms are generating the most leads in your business.
- Refine Your Content Strategy: Focus on platforms and content types that are moving the needle and ACTUALLY creating results.
Pro Tip: Use tools like Google Analytics to analyze your traffic sources and see what’s converting! Additionally, lean into your high-performing content! Use it to draw new audiences across your platforms!
Content Stacking
Creating and repurposing content across multiple platforms is a game-changer for scaling your marketing without leaving you totally burnt out!
How to Content Stack:
- Start with Long-Form Content: Write a blog, record a podcast, or film a YouTube video.
- Repurpose Across Platforms: Break long-form content into short social media posts, emails, or videos.
- Automate Distribution: Schedule content on platforms like Instagram, Pinterest, and TikTok.
Honestly, a strategic workflow like this one increases those important touch points with your audience without TONS of extra work on your part!
Focus on Action-Takers, Not Just Followers
Admittedly, engagement metrics (likes and follows) feel great, but they don’t pay the bills! Rather, focus to attracting action-takers. In other words, the people who are ready to engage with your offers. A few really engaged followers can be better than a ton who don’t ever buy from you!
Practical Tips:
- Regularly share testimonials and success stories.
- Make offers visible through consistent call-to-action posts.
- Use storytelling to show how your products transform lives.
Your goal is to build a community of buyers, not just spectators.
Never Give Up on a Hard Day
Every entrepreneur faces tough days. Resist the urge to make decisions when your emotions are high. Instead, revisit your long-term goals. Although it might feel like it’s time to throw in the towel, you have better things waiting ahead! Seek support from a community of other business owners or a mentor! Consistency is going to be what helps you push through those walls and finally see growth!
Introducing the Online Marketing Club
Are you someone who is seeking accountability and actionable strategies? The Online Marketing Club offers a space to help grow your business with resources like:
- Monthly Live Coaching Calls: Personalized feedback and Q&A sessions.
- Exclusive Facebook Group: Connect with a community of entrepreneurs who just get it.
- Bite-Sized Training: Learn and implement new strategies efficiently.
This membership will help you build sustainable marketing systems and achieve consistent revenue every month!
Final Thoughts
Building an online business is a journey. By implementing the five tips in this class, you can achieve the lifestyle and business balance that you’re looking for!
As always, I’ll see you on Monday at 7 AM with a brand new podcast episode!
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