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Analyze YouTube Analytics to Know What Videos to Make Next

December 7, 2022

Today we’re talking about a topic you all have been asking about: how to analyze YouTube analytics to know what videos to make next! This has been one of the best things I’ve done to grow my YouTube channel over the last few years. If you’re checking on your analytics on a consistent basis, you’ll start to see the value of what they’re telling you. There’s two things I’m looking for: what are people searching to find me and which videos are doing really well. Those two pieces of information will help inform everything else I create. Let’s dive in!

Analyze YouTube Analytics to decide what kind of videos to create to grow your YouTube channel: tips from YouTuber and biz educator Stephanie Kase

A quick note…

Reviewing analytics is why I’m not a huge fan of batching my videos too far in advance. I want to make that clear. Things can change quickly. I like to film my videos once a month (see my setup here!), but that’s because I want everything to be relevant when it goes live. Once you know what people are searching for and finding you with, and what is taking off, it’s important to make more content around those topics.

Reviewing Analytics in YouTube Studio

If you’re ready to review your analytics, log into your account and pull up YouTube studio. On the left side, select “analytics”. Once that loads, you can adjust the timeframe you’re looking at. I like to look somewhere between 30 and 90 days. Right away, I can see that my 2022 Instagram Reels Tutorial started to pop off in July. I’m someone who creates a lot of content about Instagram because I know it performs well on my channel. Here, I can see how many views there are and with this one, I’ve got about 11K views – so it’s smart to keep it on my channel and probably to consider doing a tutorial around the same timeframe for 2023.

Another one, How to Add Text on Instagram Reels 2021 is showing an orange line. That means it’s creeping up in views every week. So that may be something to consider making again in 2023 – an updated version. I want to take advantage of the fact that people are still searching for that type of content! As you can see – reviewing what’s taking off and what hasn’t already gives me ideas for possible videos in the next few months.

Reviewing Traffic Sources

Next, I want to review the traffic sources for my videos. When you click on this section, you can see what’s bringing people to your videos. As you can see, for me – external suggestions have gone up a lot for me. If you look at the YouTube search category, you can actually see the search terms that people are using to find you. That’s SUPER helpful and can get very interesting. For me, it’s things like: how to make a reel on Instagram, how to make reels on Instagram, how to make reels with photos. So again, I can tell that Instagram content is helping my channel to be found and to grow.

This can help me come up with totally new topics, or new version of topics I’ve used before. Either way, knowing how people are getting to you is really important.

I hope that this helps you see how easy it can be to brainstorm new topics by using your YouTube analytics! PS. Don’t forget to download my 10 Free Hook ideas for your social media posts, blogs, or YouTube videos. This is super helpful to make sure you’re grabbing people with your content ideas!

We’ve started a podcast!  

If you haven’t checked it out yet, now is the time!  This has been such a fun project since maternity leave and I hope you’ll tune in. If you’re listening and you have ideas about what to talk about next, please send in your requests! I really do want to know what you want to hear about in future episodes. Email me at [email protected] with your questions!! I can’t wait to hear from you!

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