Hello and welcome to my blog! I’m Stephanie, a wedding photographer and educator based in Columbus, Ohio! I love sharing all of my recent shoots as well as wedding planning advice, tips and tricks for photographers, my handsome hubby, my fluffy puppy, and some of the behind the scenes of my business. I'm SO glad you're here! Thanks for stopping by, and feel free to take a look around!
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First up, STORY TIME: About three months ago, I had my first ever online course launch for Elevate Your Details. It was my first time launching an online course, and it went better than I could have ever imagined! I launched it completely organically, which means I didn’t pay for any advertising (including Facebook ads) and didn’t have an affiliate promoting the course for me. All course sales came through my existing audience!
During launch week of the course, I was able to host a free challenge with nearly 350 sign ups and made a total of OVER $5,000 during launch week, 95% of it in course sales alone. Crazy, right?! I honestly wasn’t expecting that kind of results for my first ever big online course launch! For someone with a smaller audience (I had about 2,600 people on my email list at the time) this was crazy awesome!
So… how did I do it?!
I knew this would be great for a few reasons: First, there was not a lot of education like it out there, so it was going to be super unique! Secondly, because this was my first big dive into education, starting with something simpler would be a great first step into establishing myself as an educator.
I wanted my followers to know that I was not only a great educator, but that I also was SUPER knowledgeable on the subject of details. By the time I launched a course, I wanted so many of them to think it was a no-brainer to invest in because the free education on details was so good!
Side note here: Even though I technically made over $5k in one week, it really was a whole month’s worth of work leading up to the launch and YEARS serving my audience to build it up to asking them to pay me. Really, now I’m making more money than I did during launch week compared to the amount of hours I work on the course, because it’s evergreen and is always available to purchase!
Half way through the challenge, I opened the doors to the course for early access + a bonus for being in the challenge (a personalized photo critique of their current details photos!) During this week and launch week, the course was on sale for $247 (a big difference from the original price of $429!)
At the end of launch week, I made a total of 20 sales. At $247 each, that came out to a total of $4,940 from the course launch, plus I made $185 from other paid products that week!
Overall, I think what worked SO well for me was focusing on serving my audience WELL. I not only have been showing up and serving my audience for years with free content on my blog and YouTube channel, but leading up to the online course launch, I provided a lot of QUALITY, practical, and actually helpful content related to details photos.
Hello and welcome to my blog! I’m Stephanie, a wedding photographer and educator based in Columbus, Ohio. I love sharing all of my recent shoots as well as wedding planning advice, tips and tricks for photographers, my handsome hubby, and some of the behind the scenes of my business. Thanks for stopping by, and feel free to take a look around!
join the sk tribe