Let me guess: You’re either a photographer or some other service based business owner, and you’re trying to figure out how to actually use Instagram to BOOK CLIENTS. You don’t need thousands of followers or hundreds of likes, but want to know real strategies to turn those followers into clients. Otherwise, it feels like your hard work is being wasted, right?!  Today, I’m going to share the REAL strategies I use to actually book clients from Instagram!

Be searchable. 

You want your potential clients to be able to find you. Sounds obvious, right? So, you have to show up where they are. Use hashtags that your clients search and tag places your clients might hang out. If you’re a service based business, chances are, your clients are all similar and use similar hashtags. Think about it, if you want someone to find you, you have to be IN their space first!

If you’re a photographer, hashtag AND geotag specific wedding venues where your photos were taken to get found by clients getting married there. Simple, right? As another example, let’s say you’re a virtual assistant. Hashtag things your clients are searching (perhaps #virtualassistant) to get found by potential clients. Whatever they’re searching for, make sure your content is showing up there! 

Give value. 

Honestly, I talk about this all the time, but it’s SO true! Your potential clients want to know that they’re going to receive something valuable from you. Providing value will help establish your credibility and their trust in you! Right in the captions of your posts, give LOTS of value that your ideal client will find super helpful. Basically, you want them to be excited about whatever you’re posting. They should think, “oh my goodness, they are so knowledgeable on this and are solving my problems! I’ve got to work with them!” 

Make it EASY to book you. 

Seriously, this is the BIGGEST mistake I see! You have to make things really easy for potential clients who want to work with you! Have a CLEAR CTA right in your bio! Because of that, I recommend making the last sentence in your bio a CTA. Try something like: “Book me now!” or “Click below to book!” and have an arrow pointing down to your link. When they click on your link, the FIRST thing they see should be a button to click to book (or a direct link to contact you to work together). No matter what the next step of your process actually is, make it realllllly easy for someone who wants to book to figure it out.

Converting your followers into clients is about establishing who you are and what you can do for them. Make the process easy and you’ll be surprised how easy it can be to book clients from Instagram!! And… be sure to download my free gift, “How to Stop Getting Ghosted” if you want to know how to be sure to get responses from these inquiries!