In this video, I’ll talk about what success on YouTube looks like through the lens of a business owner. I’ll share what your goals should look like & how to meet them, how to get started, and your plan for launching your channel. You’ll learn exactly how to grow your business with YouTube. I packed SO much into this one & I think you’re going to love it!

What Will Your Channel be for?

First, let’s talk about using YouTube as a YouTuber versus as a business owner. Creating videos about your day-to-day life will look different than a business owner trying to attract their ideal client. The two can overlap, but if your goal is to grow your business, you must create the right videos to reach your audience.

YouTube is the second largest search engine owned by the first largest search engine. It’s a powerful platform. Your ideal clients are on this platform searching for answers to questions or inspiration. Think about how you can create videos strategically so that when someone finds your content, it’s an instant click.

Conversions

Once I became strategic about getting conversions from YouTube, I saw major growth in my business. To grow your business with YouTube, you have to constantly consider how to get your viewers to convert to email list subscribers or paying customers. Here are 3 important pieces of a business owner’s YouTube strategy:

1. Create Videos for Your Ideal Client

Create videos that your ideal client will find interesting. This will naturally lead them to your email list and ultimately to your paid offers. For example, I have two sheepadoodles. If I create a video about brushing sheepadoodles, it might be interesting to some people, but those people probably aren’t interested in my business. Instead, I create videos around business marketing, social media, and email marketing to find leads who would be interested in business coaching. Your videos should align with what you offer. Create an organic conversion process.

2. Get Seen in Search

Create videos that are searchable and strategic in the titles, topics and thumbnails you use. Most of my videos are found firstly through search in YouTube, but secondly through Google. Google often pushes YouTube videos before actual search results. Utilizing the search feature of these two platforms is a huge way to increase your business visibility. 

Tubebuddy is a tool that helps you research keywords, the volume of a keyword, titles used and their competition. It is a great resource for getting your videos to show up in search results.

3. Calls to Action

In every video, I point viewers to one of my freebies (class, download, etc.). The goal of every video is to get people who watch it onto my email list or into a paid offer. Create a video that is, first, searchable, and second, naturally points to a freebie or offer in your business.

In this video, I want to share about my free YouTube formula. It’s called, “How to make money with YouTube.” You’ll learn how to use YouTube to drive sales in your business. If your goal is to grow your business with YouTube, and see more income as a result, you’ll love this free guide!

Start Your Channel

Now that you know how to use YouTube and how to see conversions, let’s talk about how to get started. Here are the first steps you should take.

1. Immerse Yourself in YouTube

If you’re a business owner who already enjoys binging YouTube, you’re ahead of the game! For the most part, business owners want to start a channel but are not familiar with the platform. Spend time there and see how it works. Put a few hours each week into watching video content on YouTube, specifically the long-form content. Notice your user habits. What makes you click on a video or pulls you in to continue watching a video? Get in tune with what you love about videos so you can start incorporating great tactics in your content sooner rather than later.

2. Make a Plan for Launching Your Channel

This plan should include ordering gear to begin filming, editing the videos, and, finally, publishing the videos. I recommend that you film your first set of videos (in a batch-filming session). You might only be able to film two or three videos at a time before being worn out, but that’s okay! It’s great to exercise that muscle. Filming will become easier as you do it more. 

Ideally, you will film your first set of videos four weeks from your desired launch date. You’ll need time to compile your gear, research video ideas, create outlines, begin filming, and edit the videos. In my business, I stay two weeks ahead of the filming schedule so that my team has time to edit & schedule the content. Also, I need flexibility in my schedule so that if I decide to push filming back, I can show up more energized at a later date. 

More Resources

For more on a beginner YouTube setup, a 4K filming setup, and an easy YouTube lighting setup – watch these videos from my channel!

See you in next week’s video on Tuesday at 8 AM!