Today I’m sharing my top 3 tips for blogging photo sessions and weddings! I have heard so many times that a lot of people have a really hard time with blogging their sessions, let along blog them quickly. In my business, I without fail will blog every engagement session and wedding before I deliver the full gallery. So many people ask me, HOW is this possible?! How are you able to come up with all the content so quickly?! Well, let me give you three things that will help you to blog quickly and effectively.

1. Write a story. When creating a session or wedding blog post, just posting their photos and giving 2-3 sentences about how much you loved their wedding won’t capture anyone’s attention. The best way is to pull them in by telling a story. Now, when I read that, I always feel a little intimidated. I am by NO means a writer. I actually don’t love to write… I probably had written a total of 3 papers before I started college (and since then, that’s multiplied by 100). But think of it like this: you ONLY have to write FIVE sentences to make a paragraph. When you initially meet a couple and shoot their engagement, ask about their story: how they met, how they got engaged, what they love about each other. It’s very important to be really engaged and try to ask intentional questions. When you write your blog, think about what they said and write a (even if it’s short!) paragraph about the couple. If you’re really stumped, try to think of a few things from their wedding day: what people said in toasts, maybe some detail at their reception that reflects who they are, or talk about they way they interact as a couple. Remember, FIVE sentences makes a paragraph! :) You got this!

2. Write blog posts besides your sessions and weddings. This is huge for growing an audience, and something I’ve started doing in the past year. One thing that’s huge for me, and I think is super important for any business trying to grow, is to FIRST focus on this question: How can I serve THEM, before they serve ME? In relation to blogging, what can I share with them that will help them, before they will follow along and read my blog posts about my sessions as well? Sharing things besides your sessions gives you a voice, and gives people a chance to relate to you. Once people see you as someone who is always sharing and helping them, they are way more likely to tap the link to your newest wedding blog post and will be so excited to give you their time to see it. :)

3. Write your blogs beforehand. Fun fact: 90% of my blog posts are written days, if not, weeks, before they are actually posted. This goes for weddings + engagement sessions too! After I meet a couple at their consultation or at their engagement session, a lot of times I’ll write the majority of their blog post soon after. This serves two purposes: 1) their story is fresh in my mind and I can relate a lot more details, and 2) After their wedding, all I have to do is add a write more details about their wedding day, then add their images. This makes it a lot easier for me to create content that’s interesting, and to do it super quickly. This is also great to do in the winter for weddings in those busy months, when you’re shooting 1-2 weddings a weekend and don’t have as much time to sit down and write a blog.

So I’ve explained all this in a way that makes sense for me, being exclusively an engagement and wedding photographer. However, if you don’t shoot weddings or engagements, I would challenge you to take the same steps for your blog posts. For instance, if you’re a birth photographer, talk to the couple about their birth story and how they got to where they are. If you’re a family photographer, ask about how the parents met and where they were married, and dig deeper to understand how their family relates to each other. The possibilities are endless! :)