Running an online business sounds like a dream — and in so many ways, it is. But what most people don’t talk about is just how many moments come with the desire to quit. In this week’s video, I’m sharing a behind-the-scenes look at the hardest seasons in my business, and what actually keeps me going when I’ve seriously wanted to give it all up. If you’ve ever felt like walking away from your business, this post is for you. There have been so many moments over the past 10 years where I’ve genuinely considered quitting. I’ve had seasons where I was burnt out, discouraged, and questioning why I ever started. Like the time in 2021 when I had a […]

What if your next viral reel is already sitting in your latest YouTube video? In part three of this series on the Evercreen Content System, I’m sharing exactly how I repurpose long-form YouTube content into short-form Instagram Reels. This post is a behind-the-scenes look at my real workflow — the one I use to turn youtube videos into reels & stories, without starting from scratch! Why Repurposing Your YouTube Videos Is a Must Filming and editing a YouTube video takes time and effort. So why stop at uploading it once and moving on? That long-form content is packed with value — and you can squeeze so much more from it when you repurpose it well! A single video can lead […]

If you’re launching your YouTube channel with the goal of actually making money in your business — not just creating content for content’s sake — you’re in the right place. This post is part of a larger YouTube series all about how to grow your YouTube channel as a business owner. Today, we’re diving deep into how to make your FIRST sale on YouTube, even if you’ve just started your channel. Start with a Strategic Game Plan One of the biggest mistakes I see new business owners make when starting their YouTube channel is uploading random content that doesn’t actually align with what they sell. If you’re creating videos that don’t speak directly to your ideal customer or client, it’s […]