If you’re a business owner who’s ready to start a YouTube channel but the tech side of things feels totally overwhelming, you are not alone. This blog post breaks down a super simple YouTube setup to help you finally start creating video content—without overthinking or overspending. I’ll show you a simple tech setup for busy business owners starting on YouTube! This is part two of a YouTube startup series, so if you haven’t seen part one yet, be sure to go back and check that out. You can also watch the full video for this post directly below.

Keep It Simple: Your Camera and Mic Setup

Let’s talk gear—but in the simplest way possible. First up: You do not need a fancy camera to get started on YouTube. In fact, your smartphone is likely better than the $1,000 camera I originally bought when I was starting out. If investing in a big, confusing camera is what’s holding you back, don’t do it. Use what you already have.

Smartphones today have incredible video quality. But what actually matters more than video? Audio. If you’re going to upgrade anything, start with a microphone that plugs right into your smartphone. It’s a small investment that can totally level up your content.

Want to go deeper into a full smartphone setup under $100? I have a whole video on that—linked in the video description. But here’s the big takeaway: use whatever is going to make you actually start filming. You can always upgrade later, but let’s just get started.

Want to Upgrade Your Setup?

If you’re the kind of person who’s ready to go all-in and wants the details on a $1,500–$4,000 tech setup, I teach all of that inside my YouTube for Business program. I also cover it in my free YouTube Cash Flow masterclass—linked below the video. It’s totally free and will walk you through the gear, the strategy, and the systems to start and scale your YouTube channel as a business owner.

The Editing Process (and Why I Outsource It)

Now, let’s chat about editing. Honestly, editing can be the most time-consuming part of YouTube. Even now, with years of experience under my belt, I usually outsource this part to an editor. And if I do it myself, I use Descript. It’s my go-to editing tool—it’s simple, beginner-friendly, and comes with built-in AI that makes editing videos super intuitive.

Descript usually takes me about 1–2 hours per video, and that’s with me knowing what I’m doing. So if you’re brand new, know that editing might take a little longer—but tools like Descript will help cut down your time big-time.

Eventually, you may want to outsource your editing like I do. I personally love working with Creatorly Media. They have a streamlined process and you can submit videos at your own pace. Plus, they’re great at matching your editing style and vibe—whether that’s based on YouTube inspiration or something you’ve already been doing.

Post-Production: Uploading, Scheduling & Streamlining

Once the video is edited, there’s still a lot to do before it goes live—writing the description, uploading the video, adding cards and end screens, scheduling it on YouTube… it can all add up to another 15–30 minutes per video.

This is another area where outsourcing can be a game changer. I’ve had a team member for years who handles this whole part of the process. She makes sure the video is uploaded correctly, all the right links are in the description, the video is properly scheduled, and everything looks good to go.

That same team member also works directly with our editing team now, coordinating back and forth with Creatorly Media to keep things moving smoothly. So if you’re thinking, “Could I hand this off to someone else?”—the answer is absolutely. Especially if your time would be better spent on income-generating tasks like working with clients or creating offers.

The Bigger Picture: Building a Content Machine

Here’s the real magic of YouTube for your business: One video can turn into 15+ pieces of content. That’s exactly what happens on my team. After a YouTube video is filmed and edited, my team repurposes it across multiple platforms. It becomes Instagram Reels, feed posts, email content, and more—without me having to do it all.

So don’t just think of YouTube as a one-and-done platform. It’s the foundation of a full-blown content system that can run on autopilot once you set up the right workflows and support.

And next week’s video is going to dive into exactly that—how I outline and plan my YouTube videos in a way that makes filming easier and faster. So stay tuned, or if it’s already out, you can find it linked up on the screen or down in the description.

Ready to Dive Deeper?

I hope you found this simple tech setup for busy business owners starting on YouTube helpful! If you’re ready to go all in on YouTube as a business owner—to grow your audience, drive consistent traffic, and turn your channel into a sales machine—watch the YouTube Cash Flow masterclass. I break down exactly what I recommend for your tech setup, strategy, and how to turn your channel into a lead generator. You’ll also get a sneak peek into my YouTube for Business program and how I can support you even further.