Do you sometimes feel like you are wading through the noise online, trying to shout your message into the world? It might feel like you’re unable to be heard, and if you are heard, it’s not by the right people. Great messaging is a key component to being visible online. In this episode, I’ll share three steps to take in order to craft your messaging online for your business. It’s going to be a powerful resource, so listen in!

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Today, I will give you three steps to craft your messaging online.

Step 1: Know Who You Are Speaking to

If you’re speaking to everybody, you’re speaking to nobody. You might worry that niching down means you will not reach as many people or grow as quickly. In my opinion, more important than niching down is speaking to your ideal audience. Niching down in terms of topic will put you in a box that is difficult to get out of in your business. 

My Ideal Client Journey

When I began sharing about Instagram reels, I did not stay on that topic permanently. Instead, I shared about all Instagram content, Instagram growth strategies, and branched into email marketing and other social platforms. I knew who I was speaking to – business owners. They have certain pain points that I got specific about, which made them feel as if I spoke directly to them.

As you create your content & craft your messaging, the goal is to speak directly to your audience’s heart. Make them feel as if you know them, their problems, their desires, and the transformation they are chasing. A small, specific group who is highly engaged in your business will be more profitable than thousands of followers who are not.

Ideal Client Questions

Here are things to consider when you decide who you are speaking to: Who are they on a basic level? What are their demographics? Are they a certain age? Are they from a certain area? More deeply: What are their pain points? What are their problems? What are their desires and worries? Ultimately, what do they want most as it relates to your offers? What solution can you provide?

As you become clear on these questions, you will realize you can create solutions for them in your business. The more specific you are in who you target, the easier it will be to convert those people into clients or customers. Asking these questions is an important step in order to craft your messaging online.

The Danger of Trends

One danger I’ve seen in not filtering your messaging through your ideal client is business owners who get swept away by trends. They see what works for other people and think it will work for them, too. It’s great to be inspired by trends, but remember to filter it through who your ideal client is and how they should be addressed. 

Step 2: Focus on Benefits Rather Than Fears

It’s common to see content expressing “you will miss out on” messages if you do not buy a certain product or service. In my business, I prefer to convey that I see my potential student’s struggle and don’t want to leave them there. If I saw a potential customer in real life, I would approach them with kindness and understanding, rather than the threat of missing out. I use that mentality in how I approach my messaging. In your own content creation, ask yourself: Is that how I would phrase that in person? Does that feel good to me? Focus on the positive outcomes instead of harping on pain points.

Do Not Focus on the Features

Be cautious of focusing too much on the features. Features are what a customer will receive (the length of a course, a product’s dimensions, etc.). Let them know, also, what the benefit is of buying your offer. Instead of falling back on what’s included, sell the transformations they will experience. This is a more powerful strategy. 

If you aren’t sure what pain points your ideal client has or the benefits they want, do not be afraid to ask! Send out an audience survey, or message a customer directly. Let them know you would love their feedback.

Getting Serious about Crafting Your Messaging

Once you know who your ideal client is and how to address their desires, it’s time to craft your messaging online. Begin incorporating these things into your content, your website copy, sales page, blog, Instagram reels, Instagram stories – anywhere you show up.

If you want help with how to show up online & define your messaging, get on the waitlist for Visibility! Visibility is my live program happening in early 2024. You’ll learn how to scale your business reach & income – without paid ads. Inside this program, you can expect to gain clarity on & finalize YOUR monthly content calendar that makes sense for your business. This is my roadmap to deciding where to post online, how to turn traffic into sales, grow my traffic to my email list opt-ins, and have magnetic marketing for your business. Before November 28, 2023, you can also find Visibility inside our Black Friday promotion by clicking here.

Step 3: Showcase Your Personal Brand

People connect with people rather than objects. Let your audience know you instead of solely your business. Do not be afraid to infuse yourself into your brand. In my own business, I have prioritized sharing parts of myself since the beginning. Over the eight years that I have been in business, I have shifted from photography to business education. Many in my audience have stuck with me, and at different times, I have had an offer perfect for them and their needs. Because I brought them into my life through my business, I eventually converted many of them into customers. 

Your Personal Brand in Action

Your personal brand will affect your messaging. You want to feel like yourself, appear conversational, and write in the same way that you speak. When you craft your messaging online, let your guard down and get to know your audience on a real level.

This will help your business to center around you rather than your offers. A huge benefit to personal branding is if you want to add new things to your business, you can do that without starting completely over. You always have the option of pulling back on sharing your personal life when you need to. 

How to Share Your Personal Brand

Here are some ideas for sharing your personal brand: Show your everyday life (even if you feel like it’s mundane), bring your ideal audience on your journey as it happens, show how they’re making your dreams possible, get vulnerable, and share your values.

I have shared with my audience by recapping my launches, sharing things I would do differently, sharing my experience as a mom and business owner, talking about my dogs, my love for my favorite drink (chai lattes), and sharing how I value my family above all.

Bonus Tip

My biggest encouragement to you when crafting your messaging to attract your dream client is to be consistent. Nail down the ideas we’ve talked about and weave them into your content across every platform. Repeat it over and over, until you feel as if you’ve said it in every possible way. It will pay off & help you attract the right people.

If you loved this episode, leave us a 5-star review! Plus, I’d love to connect with you on Instagram! Otherwise, see you in next week’s episode!