In this episode, I’ll help you choose social media platforms to post on. We’ll talk about things like who to target, benchmarks for results, long-term goals, and ultimately who you want to reach.  Listen to this episode on Apple Podcast or Spotify! When you choose social media platforms to post on, the following four questions need to be a “yes.” 1. Is my ideal client on this platform? It does not matter if the platform is popular or fast-growing. Is your ideal client there? If not, it won’t make an impact on your business.  2. Do I enjoy creating content for this platform? Users can tell when you enjoy showing up for them. Get creative with the platform and find a way […]

In this video, I will demonstrate how to make an easy reel in 2024. I’ll give you the concept, text boxes, and timing to use in creating your next reel! This is not a full Reels tutorial. If you’d like to watch a more detailed tutorial of the reels interface, you can watch that video here. 10 Free Reels Ideas I want to mention that I have a free download containing 10 FREE Reels Ideas. It includes text boxes, prompts, captions and everything you need to create great reels to market your business. Click here to grab those 10 ideas! Create Your Reel Let’s learn how to make an easy reel! First, open the reels editor. Add your b-roll to […]

In this video, I will share the 5 Biggest Mistakes I See Entrepreneurs Making With Online Marketing. Online marketing refers to how someone shows up online, their social media presence, and their content creation. Mistake #1: Unclear on the Target Audience In the content you share, who are you speaking to? Who is your ideal client & who do you ultimately serve? I often see business owners making the mistake of not having clarity on these subjects.  If your target audience is not clear, the marketing you do online will not be effective. In my own business, I reevaluate these questions on an annual basis to make sure we know exactly who we are speaking to & how to serve […]