I believe that you should probably not start a podcast. Instead, I recommend you start with a different type of long-form marketing such as YouTube or blogging. Listen to this episode on Apple Podcasts or Spotify! Often, business owners want to start showing up on another platform and they consider either a podcast or a YouTube channel. Both platforms have a few things in common. They are long-form, they are evergreen and they both build strong connections with your audience. Downside of Podcasting However, podcasts, in my opinion, are primarily for nurturing your warm audience. In other words, people who will listen to your podcast have already found you elsewhere. It’s not as likely that brand-new people will stumble upon your podcast and […]

One year ago, I decided to start over on Instagram after hitting 100,000 followers. I learned a lot about starting a new Instagram account. In this video, I’ll update you on the process, discuss if I regret it, and give you some things to think about at the end. My Instagram Journey I started my personal Instagram account as a teenager. Around 2015, I got serious about using it to grow my business. At the time, I was a photographer. I used Instagram strategically to book clients. Over six years as a photographer, I booked almost half of my clients through Instagram. Instagram had a huge impact on my business. Five years later, in 2020, my account had grown to […]

Have you ever seen Instagram users talk about how they make sales with Instagram reels and thought to yourself, “But how?!” That’s what I want to talk about in today’s video! I’ll list a few of the ways that I have turned my reels into actual sales. It’s probably more simple than you think! Today, I’m sharing my strategy to make sales with Instagram reels I post on my account. Socials are for Visibility In my business, I use social media to become visible online. I nurture my audience and ask them to join my email list. My email list is where I make the most sales. Remember, email was made for sales. It is much easier to sell to […]