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In this case study, I’m breaking down exactly how I turned a simple $67 offer into a $1,263 sale – and how you can replicate this inside your own Kajabi checkout. I’m walking you through my exact upsells strategy inside Kajabi, how I position my offers, and the key factors that helped make this sale possible. If you want to learn how to maximize your sales at checkout using upsells, you’re in the right place — and you can watch the full video right below!

The Initial Offer That Started Everything

The sale started with my Online Course Starter Kit, which I had marked down to $67 (from its usual price of $97) during a birthday sale promotion. This digital course helps business owners learn how to create and launch their own online course in 90 days.

The customer originally came in planning to purchase just that starter kit. But once she hit checkout, my Kajabi upsell funnel took over — and that’s where things got really fun.

Building My Kajabi Upsell Funnel

I build all of my checkouts and upsell funnels inside Kajabi. What I love about Kajabi is how simple it is to create multiple offers inside one checkout process. With a few strategic add-ons, you can dramatically increase your average order value.

For this specific funnel, I had one order bump and a series of upsells stacked after checkout.

Order Bump: Course Launch Workflows Template

At the initial checkout page, I offered a simple add-on: my Course Launch Workflows Template. This is a done-for-you Trello board that walks students through their full course launch plan step-by-step. It’s an easy yes, and this customer added it to her cart.

Upsell #1: YouTube for Business

At checkout, my first upsell kicked in: YouTube for Business, priced at $997 (regularly $1,397).

Instead of offering this course randomly, I connected it directly to the Online Course Starter Kit. The upsell copy explained how YouTube could help bring in evergreen leads for the course they were about to launch. That made it feel like a natural next step rather than a separate, unrelated offer – and she said yes!

Upsell #2: YouTube Repurposing Bundle

Next, I offered my YouTube Repurposing Bundle, which teaches how to turn a single YouTube video into 15+ additional pieces of content. After adding YouTube for Business, this bundle made perfect sense — she added that one too.

Upsell #3: Webinars That Sell

Finally, I presented my Webinars That Sell product, which teaches how to nurture leads into buyers through a webinar funnel. Again, I framed it in a way that showed how it would help her monetize the new audience she was bringing in through YouTube. She added this one to her cart as well.

With all of these stacked together, her original $67 order turned into a $1,263 sale — and it all happened inside my Kajabi checkout, automatically.

Why This Upsell Strategy Works

Now, let’s talk about what made this customer say yes to multiple upsells in just one checkout experience:

1. She Was Already a Warm Buyer

This customer wasn’t brand new. She had previously purchased other products and had been on my email list for about nine months. That nurturing built trust over time, making her more likely to say yes when presented with additional offers.

2. The Power of One-Time Offers

For my upsells, I offer limited-time discounts only available at checkout. For example, YouTube for Business was offered at $997 instead of its regular $1,397 price — a $400 savings that was clearly spelled out on the checkout page.

By making the discount obvious and exclusive to that moment, it encourages fast decisions without pressuring the buyer.

3. Linking to Full Sales Pages

Kajabi’s upsell pages are simple by design, but I added a hyperlink that let customers click over to the full sales page if they wanted to read more details. This gave them full transparency about what they were getting – and showed that the discount was real.

4. Connecting the Dots Between Products

The biggest key? Every upsell was directly connected to the product they originally purchased. Instead of random offers, I made it crystal clear how each add-on would help them implement and succeed with the Online Course Starter Kit.

It wasn’t just “Do you want YouTube marketing?” — it was “Do you want to generate leads for your course using YouTube?” That framing made it much easier for her to say yes.

My Personal Approach to Downsells

While I’ve leaned heavily into upsells, I keep my downsells simple. If a customer says no to a high-ticket upsell, I may offer a payment plan or a smaller version of the product – but I don’t offer a bigger discount just for saying no. I want my best offer to go to those who say yes the first time.

Why I Use Kajabi for My Entire Funnel

Kajabi makes the entire checkout and upsell process seamless. From setting up the initial offer to layering on upsells, order bumps, and payment plans — it’s all built into one platform. I can confidently say that Kajabi has played a huge role in helping me increase my average order value and automate my sales.

Want to Set Up Your Own Kajabi Funnel?

If you’re reading about my upsells strategy in Kajabi and thinking, “I want to create upsell funnels like this in my own business,” the best way to get started is to try Kajabi for yourself.

When you use my referral link, you’ll get a 30-day free trial (which is double the standard 14-day trial Kajabi offers publicly). You can start building your own offers, set up your checkouts, and create your own upsell funnel — all inside one simple platform.

Start your free 30-day Kajabi trial here and start building your upsell funnel today!