If you’re a business owner who’s ready to start a YouTube channel but the tech side of things feels totally overwhelming, you are not alone. This blog post breaks down a super simple YouTube setup to help you finally start creating video content—without overthinking or overspending. I’ll show you a simple tech setup for busy business owners starting on YouTube! This is part two of a YouTube startup series, so if you haven’t seen part one yet, be sure to go back and check that out. You can also watch the full video for this post directly below. Keep It Simple: Your Camera and Mic Setup Let’s talk gear—but in the simplest way possible. First up: You do not need […]

Are you a business owner or creator debating between starting a podcast or YouTube channel? You’re not alone. This is a big question, and today, I’m sharing why YouTube is the better choice. If you want to grow your business and sell paid offers, YouTube can offer greater visibility and longevity than podcasting. Let’s break down why you shouldn’t start a podcast! The Similarities: How Podcasts and YouTube Channels Connect You with Your Audience Both podcasts and YouTube are long-form content platforms, helping you connect deeply with your audience. They allow you to build relationships, foster trust, and share your expertise. Whether nurturing an existing audience or welcoming new viewers, these platforms create opportunities for meaningful connections. However, when it […]

In this episode of The Stephanie Kase Podcast, I sat down with Mya Nichol, an Instagram marketing expert and sustainable business coach, to discuss the raw and real side of entrepreneurship. Mya shared her personal journey, including the highs and lows of running a successful business, and offered invaluable advice on navigating challenges. If you’ve ever wondered how to keep going as a small business owner —or when it might be time to pivot or quit—this episode is for you.  Listen to this episode on Apple Podcasts or Spotify! What You’ll Learn in This Episode: How to identify and overcome limiting beliefs that arise during difficult business seasons. Why consumer behavior changes and how to adapt your strategies. The importance of simplifying […]