There are real, actionable ways to double your course and digital product income — without adding more work to your plate. Inside this video, I’m breaking down exactly how to optimize the things you’re already doing so you can increase your sales, grow your email list faster, and convert more of your leads — all without hustling harder.
If that sounds like a dream, trust me — it’s very possible. Let’s break it all down.
LINKS MENTIONED:
- UTM generator template: https://maggie-luk.com/utm-generator-freebie/
- Free website review from Maggie: https://maggie-luk.com/mini/
- ManyChat Automation Walkthrough for email collection (last week’s video): https://youtu.be/EeatkaBqoN8?si=HzKEPF3BXASBuOE1
- Watch my free email marketing class, exactly how I am using emails to make sales for my business: http://stephaniekase.com/emailclass
1. Track Where Your Leads Are Coming From
The first thing that absolutely changed the game for me? Tracking my traffic sources.
I wanted to know: Where are my best leads actually coming from? Is it Instagram? YouTube? Referrals? If I’m spending 10+ hours a week creating content on Instagram but most of my buyers are coming from YouTube, that’s huge to know. And without tracking it, you’re essentially guessing where your efforts are paying off.
This is where Google Analytics comes in. On the backend of my business, I can see how many leads are coming in from each source and — more importantly — which ones are actually converting to buyers.
When you know this, you can double down on what’s working instead of wasting time on what’s not. And if you have no idea where your leads are coming from, it’s time to set that up. I actually had my friend Maggie create a short video showing you how to set it up — if you’re on YouTube, the link is in the description!
2. Increase Your Opt-In Conversion Rates
The second strategy I use to increase revenue without doing more is analyzing my opt-in conversion rates — meaning, how many people who visit my freebie landing pages actually finish signing up?
Since I sell mostly digital products and courses, my business model relies heavily on email marketing. So the goal is to get as many quality leads as possible into my funnel. But if someone visits a landing page and doesn’t actually opt in, that’s a missed opportunity.
Here’s the benchmark I use: I want at least 20% of visitors to opt in to a freebie. But ideally? I shoot for 30-50%. With things like ManyChat, I’ve even seen opt-ins as high as 70-80% — and yes, I share exactly how I do that in last week’s video (linked in the description).
If your page isn’t converting at 20% or higher, it’s time to tweak it. Change the headline, simplify the design, adjust the button colors, or remove some text. Small shifts can make a huge difference. And when you double your conversion rate from 10% to 20%, you’re literally doubling your leads — with the same traffic.
Just make sure you’re making one change at a time so you know what’s actually making a difference. I also like to wait until I have at least 100 (ideally 500-1,000) views before making any decisions.
3. Audit and Improve Your Funnel Conversion Rates
Once someone opts into your freebie and enters a funnel — whether that’s a live webinar, automated funnel, or email sequence — the next thing I look at is funnel conversion rates.
So let’s talk numbers. If I’m running a webinar, I aim for:
-
20-30% show-up rate for live webinars
-
5-10% sales conversion from people who show up live
-
1-2% conversion for evergreen webinars (mine usually convert around 4-7% with warm, organic leads)
If those numbers are off, it might mean:
-
The webinar title or hook needs tweaking
-
The content is overwhelming or not leading to the offer naturally
-
The offer itself isn’t juicy or clear enough
-
You need more reminders or a better bonus for showing up live
I also apply these same principles to my email sequences. If I’m sending a simple funnel after a freebie, I want to see about 1-2% of people buying from that email sequence.
And just like with opt-ins, give these funnels time. Don’t panic if no one buys in the first few days — let a few hundred people go through it before making changes. Sometimes it’s just the season, or the topic might have a natural ebb and flow depending on the time of year.
4. Add Order Bumps, Upsells, and Downsells
This next strategy? I really wish I had started doing this sooner in my business.
Adding order bumps, upsells, and downsells has drastically changed how much revenue I make from the exact same sales. For example, I ran a $27 digital product launch recently and made 95 sales — that’s about $2,600 in product sales.
But because I had strategic upsells and order bumps, the launch brought in over $5,500 total. Nearly double the revenue without having to find more buyers.
The key is thinking strategically:
-
What does your main offer absolutely need to be a complete product?
-
What extras would make their life easier or help them implement faster?
-
What’s a natural next step after completing that offer?
Make those your upsells or bumps. And be intentional about creating offers that actually stack well together.
If you want the full breakdown of how I set up my order bumps and upsell pages, head to this YouTube video & blog post.
Final Thoughts: Track, Tweak, and Maximize What’s Already Working
None of these strategies require you to create new offers or work more hours. That’s the beauty of it. It’s all about being smart with what you’ve already created — and making sure those systems are working as efficiently as possible.
You don’t need to burn out trying to grow your income. You just need to:
-
Track where your leads are coming from
-
Improve your opt-in conversion rates
-
Audit and improve your funnels
-
Add order bumps and upsells to existing products
Each one of these steps stacks on top of the other — and together, they can dramatically increase your revenue without doubling your workload.
Ready to Implement These Strategies?
If you’re excited to apply what you’ve learned and want even more support with your passive income funnels, upsell strategy, or tracking setup — check out my email marketing class here!
You’ve got this — and I’m cheering you on every step of the way!
