Over the past couple of months, I’ve been using Instagram reels strategically and have gained over 3,000 followers… This means my following has gone from around 7,000 followers to OVER 10,000 followers on Instagram. This is INSANE!!! Today, I really want to get specific and break down HOW I’m gaining these followers. It doesn’t do you any good as a business owner if your videos are getting views but they’re not turning into followers or eventually clients.

Before we jump in, make sure you grab a copy of my FREE Instagram Reels Covers! 

Be intentional about your video topics.

I was listening to a podcast recently where someone shared that they had a Reel gain almost 2 million views on Instagram, but only gained about 80 followers from this… Yup, only EIGHTY. It’s because the topic of the reel was COMPLETELY off topic from what her brand was all about. When you’re creating short form video content, like Instagram Reels, it’s still important to make sure your videos are directed towards your ideal client. For me, that means I’m focusing on attracting other photographers since I serve them with my educational content. And you know what? It’s paying off! Because of how Instagram shares Reels, these videos are reaching NEW photographers I don’t know yet and they’re seeing my useful content. They then decide to follow along for more content, which gives me a wider audience! 

Give them a REASON to follow you.

Make your content valuable! If you show up consistently with valuable content, your audience will thank you! Creating these short videos that are still super useful and within your niche will allow future followers to quickly understand what you’re all about. Don’t forget to make sure that your Instagram bio also CLEARLY explains what you do! For example, I had “Photographer & Educator” in my bio and after I changed it to state “helping you grow a successful photo biz”, my following went up! Perhaps it’s a coincidence but I still think by being CLEAR about who you are and what you do, you make it easier for potential followers to know what they’re in for. 

Have a Call to Action!

Every time you create an Instagram Reel (or post), make sure that you have a call to action for your followers and viewers to engage with the video. Asking them to simply like, comment, or save the post for tips can be HUGE in your engagement. People like to be reminded to take action, so don’t miss the chance to connect with them. 

Instagram Reels are a POWERFUL tool to continue to grow your audience when you take a little time to plan and know what your purpose behind them truly is. Make connections with those following you and if you continue to provide valuable content, your hard work will pay off and you’ll grow your audience. Need more inspiration for your next Instagram Reel? Find some ideas here!