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Biz Advice

How to Keep Going When the Going Gets Tough (And When to Call It Quits) with Mya Nichol

January 28, 2025

In this episode of The Stephanie Kase Podcast, I sat down with Mya Nichol, an Instagram marketing expert and sustainable business coach, to discuss the raw and real side of entrepreneurship. Mya shared her personal journey, including the highs and lows of running a successful business, and offered invaluable advice on navigating challenges. If you’ve ever wondered how to keep going as a small business owner —or when it might be time to pivot or quit—this episode is for you.

Listen to this episode on Apple Podcasts or Spotify!

What You’ll Learn in This Episode:

  • How to identify and overcome limiting beliefs that arise during difficult business seasons.
  • Why consumer behavior changes and how to adapt your strategies.
  • The importance of simplifying your offers and focusing on what truly drives results.
  • Mya’s experience with canceling her in-person summit and how it reshaped her priorities.
  • Why your “why” is critical to staying motivated during tough times.
  • How to decide when to pivot, quit, or double down on a project.
  • The concept of quitting on a “good day” and why it leads to better clarity.
  • Practical tips for finding simplicity and sustainability in your business operations.

Free Resource to Help You Simplify

If your business could use a reset, don’t miss my free resource: “5 Steps to Simplify Your Marketing Strategy.” This guide helps you streamline your efforts and focus on what works, saving you time and energy. Download it here and start making progress today!

Key Takeaway

Mya reminded us that entrepreneurship is as much about mindset as it is about strategy. Tough seasons are inevitable, but by staying connected to your purpose and simplifying your approach, you can find clarity and growth. Remember, it’s okay to quit something that’s no longer serving you—just make the decision on a good day.

For more of Mya’s wisdom, follow her on Instagram and check out her podcast. Tune in to Episode 95 or Episode 96 for an honest conversation about the challenges of running an online business and how to keep going when the going gets tough!

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