In this tutorial, I’m going to show you how to film and edit a Reel in the Instagram app. Mid year, Instagram updated their Reels editor so that’s what I’ll be focusing on today. We’ll be sharing the MOST important features you need to know in order to create a new Reel! Don’t forget, we have a free Instagram Reels class you can join to learn more about the strategy behind using Reels for your business. Sign up for that here and then let’s dive in!  Create a Reel on Instagram When you’re ready to create your Reel, open the Instagram app then swipe to the left. At the bottom of your screen, select “Reel” and you’re now in the […]

Today, I’m sharing my current social media strategy. This is how I market my small business on social media. I’ll be explaining why we show up on platforms like YouTube and Instagram, and not Tik Tok, as well as the types of content we create and how it all fits into our overall marketing strategy. I create content with strategy and intention, and I want you to do the same! Let’s jump in. Listen to this episode on Apple Podcasts or Spotify! What to Consider for Marketing Platforms You Own Let’s start by breaking off the four main attributes of the platforms you could be showing up on right now.  First, think about platforms that you own vs. platforms that […]

Over the past four years of being on YouTube, I have learned a lot. One of the best things I did from the start was have a consistent and intentional email list building strategy. Because of that strategy, we’ve consistently gained over 400 email list leads every month. These are built organically and without ads – meaning we’re not paying for these people to join our email list leads. They’re coming from our YouTube videos. So, today I’m sharing exactly how we’re gaining new email list leads every month because of our YouTube channel.   If you’re interested in my strategy around YouTube videos and how I actually make money using YouTube, make sure to check out My Formula to Making […]