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B-roll Ideas for Instagram Reels So You Never Run Out of Content

If you’ve ever hit a wall trying to figure out what to post on Instagram Reels (or you’re just tired of constantly filming from scratch), then this is the video for you. I’m breaking down 10 B-roll video ideas you can literally film today — yes, today — to build your own evergreen content library that you’ll use again and again.

Instead of scrambling each week for new video clips, imagine having dozens (even hundreds) of go-to visuals sitting on your phone, ready to drop into your content with zero stress.

Pssst – here’s a link to the 100+ B-roll Ideas I mention in the video!

Why B-Roll Content is a Game Changer

Here’s the thing — when you start intentionally filming B-roll, your content creation process becomes so much easier. I’ve built a library of over 1,000 B-roll clips that I pull from constantly for Reels, YouTube intros, stories, sales pages — you name it.

And the best part? Most of them were filmed in just a few minutes, with my phone, during everyday moments.

B-roll helps you create more engaging content, adds movement and variety to your videos, and gives you flexibility when you don’t have time (or energy) to film a brand-new Reel from scratch. You can mix and match clips, layer them with text, and pair them with trending audio — without having to record something brand new each time.

What Kind of B-Roll Should You Film?

If you’re thinking, Okay, but what do I actually film? — don’t worry, that’s exactly what I cover in this video.

I walk you through 10 of my favorite types of B-roll clips that you can start recording right now with your phone. These are beginner-friendly, don’t require fancy equipment, and take just a few seconds each to capture.

Inside the video, I share things like:

  • Everyday moments you might be overlooking that make perfect B-roll

  • A few clip ideas I reuse constantly for teaching content and trending audios

  • Simple ways to capture lifestyle footage (even if you’re just at home or out with your family)

  • Tips for filming these clips in a way that keeps your content looking fresh and not repetitive

Whether you’re a content creator, small business owner, or course creator trying to stay visible online without always filming something new — these ideas are going to change the way you batch and organize your content.

Want Even More Ideas?

If you love the ideas in this video, I also created a free download with over 100+ B-roll prompts and visuals that go way beyond what we cover here. You can grab it through the link in the video description — it’s packed with examples and organized so you can keep it handy as you’re filming.

I promise, once you get in the habit of capturing short clips like these throughout your day or during content shoots, your future self will thank you. You’ll never run out of visuals to pair with your messaging, which is a total game changer for staying consistent on Instagram or any short-form platform.

Grab the freebie with 100+ B-roll ideas for even more examples to add to your library, and don’t forget to watch the video above to see me teach you real examples, too!

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