Do you feel repetitive in your marketing? Your marketing goal is to say the same thing in one hundred different ways. In your business, you know your ideal client, their pain points, and their desires. Naturally, you will be speaking to those things.
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Therefore, if you feel repetitive, then that’s a good thing! Determine how to be repetitive without creating the same content again and again. Rephrase your message because different users will resonate with various ways that you explain something.
Get Creative with Your Content
Get creative with the format & presentation of your messaging. Here are some examples of how to present the same topic in different ways for a business that teaches you how to bake your own sourdough bread:
- How to bake your first loaf of sourdough bread
- How to get started with sourdough baking
- Tools you need to bake sourdough bread
- Grocery list for baking sourdough bread
- Beginner’s tutorial: How to bake sourdough bread
- Bake bread for your first time with me!
- 10 things to do before baking your first load of sourdough bread
- 5 tips for baking your first loaf of sourdough
- Successfully make your first load of sourdough bread
- Begin sourdough baking tutorial
- How my first load of sourdough went
- How my students’ first loaf of sourdough went
- 3 people who baked their first loaf this week
Any of these hooks could be used for carousels, posts, reels or stories. They could be repurposed into YouTube videos, podcasts, and blogs, too!
Consider the different combinations of topics, formats, and platforms these can be used for. This short list could create weeks or months’ worth of content! Plus, this list speaks to someone who wants to begin baking sourdough and is brand new to the field. The same ideal client is being addressed in tons of ways! Instead of having to feel repetitive in your marketing, you will be confident in how you present your content!
Online Marketing Club
If you want to learn more about marketing your business with content, consider joining the Online Marketing Club! Inside the membership, you’ll learn to make real progress on your marketing goals to grow to consistent revenue months for your online offers. You’ll learn foundational marketing strategies and get ongoing coaching support – doing it with other women in business who get it. Here’s the link to join the waitlist!
Next week, we’ll talk about what social media platforms you should show up on for your business. See you on Monday at 7 AM!
