If you’re a course creator looking to increase sales and grow your audience, YouTube is where you need to be! In this post, I’ll share how YouTube has been a game-changer for my business and how it can do the same for yours. Plus, I’ve got a free resource to help you kickstart your online course journey. Keep reading to learn how YouTube can boost online course sales!
Why YouTube is Perfect for Course Creators
Think about it: YouTube audiences are already accustomed to watching long-form video content. That’s why selling video-based courses to them feels natural. They come to YouTube for answers and actionable insights, so they’re more likely to invest in your course and put in the work to achieve results.
Beyond tutorials, YouTube is an incredible platform to showcase your personal brand and connect with your ideal clients. Whether it’s sharing your expertise, success stories, or tips, you can build trust and establish authority.
If you haven’t created your online course, grab my free course launch timeline!
How YouTube Drives Sales for My Courses
Over the years, YouTube has consistently been my top source of leads and sales. For instance, in 2024, I sold 404 courses—most directly linked to my YouTube videos. Here’s how I make it work:
- Create Evergreen Content: YouTube videos have a long shelf life. Unlike social media posts, they can generate views and leads for years to come.
- Use Call-to-Actions: In my videos, I direct viewers to free resources like my launch timeline or webinars. That leads them into my sales funnel.
- Leverage Evergreen Webinars: After running a webinar live, I transition it to an evergreen format. This way, it continues to work for me long after it’s recorded.
The Visibility Funnel: Turning Views into Sales
To sell your course effectively, you need two things: visibility and a bridge to guide viewers to your offer. YouTube provides visibility through search, suggested videos, and browse features. With this consistent exposure, you can turn casual viewers into paying customers.
For example, when viewers watch my videos, they’re often directed to register for my free classes on topics like Instagram Reels, email marketing, or YouTube growth. These free classes are structured to deliver value while inviting attendees to take the next step by purchasing my courses.
My Free Resource: Launch Your Course with Confidence
If you’re just starting, grab my free revenue numbers download. This resource walks you through all six of my course launches, my expenses, and how much each launch generated (with a huge boost from YouTube).
Why YouTube is Worth the Investment
Although YouTube has a learning curve, it’s worth the effort. For me, it’s been a sustainable way to market my business while allowing me to take breaks and still see results. Unlike platforms like Instagram, where consistency is key, YouTube videos continue to work for you long-term.
Even if you’re a busy entrepreneur, dedicating just four hours a week to creating videos can yield significant results. Plus, the trust you build through video content is unparalleled. Learn more about how to use YouTube to grow your business inside my free class!
YouTube has transformed my business, and it can do the same for you. Start leveraging it to sell your courses, grow your audience, and create a sustainable marketing system.
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