If you have previously written off using YouTube to grow your business, I want to convince you otherwise. As a business owner, you can use YouTube to make more sales.

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YouTube is the main way that I grow online and create a marketing strategy that is sustainable for me. It has transformed my business, and I believe it can do the same for you – especially if you are in the online business space.

Here are five reasons why I won’t stop talking about YouTube.

Reason Number 1: YouTube Makes You a “Go-to” in Your Industry

If you’re an entrepreneur, you likely have a vision of being the first person to come to mind on a specific topic. YouTube is a huge catalyst to get you there. Everyone is posting on Instagram now, and while it’s still possible to stand out, it’s difficult. In order to have great marketing, you need to be the first to something, the best at something or you need to do it differently. Many business owners will not take the time and effort to show up on YouTube. To be honest, there’s a bigger learning curve when it comes to YouTube.

On Instagram, you must post daily to see results. Compare that to YouTube, where you can take long breaks from posting without seeing a dip in your results. 

If you’re an ambitious female business owner who has a vision of being a thought leader in your industry, YouTube is the way to do that.

Reason Number 2: YouTube Gets You in Front of New Leads

Google (which owns YouTube) is the largest search engine in the world, and YouTube is the second largest. Not to mention, Google results often pull YouTube videos to the top. When you put yourself on YouTube, you have TWO huge opportunities for getting found online. 

My business brings in an average of 400 new leads from YouTube each month. Those leads often turn into paying customers. Many of those leads are from videos I posted months or years ago. Even when I take months off of YouTube, those leads are still coming in.

We live in a society that wants immediate results. YouTube is not that. Think of YouTube like a snowball. It takes time to get it started, but once it’s rolling, it quickly grows. Once it’s built, it takes a long time to melt. There will be seasons in your business where your focus needs to be elsewhere, and in those times, you will be so thankful YouTube is still working to market your business online.

Reason Number 3: YouTube is Evergreen

Other content has a short shelf life. Reels last about 48 hours, IG stories last 24 hours, and so on. Evergreen content is content that you create and can be found for months or years. I think of every video that I upload as an employee that works 24/7 to get me in front of new eyes.

As an example, I have not posted a YouTube video in the past six months. Still, I see more than 80,000 views per month plus hundreds of leads still coming in. 

By the way, I have a free class all about how to scale your marketing with YouTube! I’ll help you uncover if YouTube is truly right for your business, the tech you need to get started and how to create a simple, manageable workflow for it each week. Here’s the link to sign up!

Reason Number 4: YouTube Goes Deeper with Your Current Audience

It nurtures the people you already have following you with video content. It builds the like, know and trust factor with your audience quickly. They can hear your voice, see you, and understand how you explain things. This is another example of how to stand out by being different. Show your unique personality, and buyers will fall in love with YOU. YouTube helps us to create brand loyalty.

Reason Number 5: There are Many Ways to Make Money on YouTube

The best way to make money on YouTube is by pointing people to your paid offers. Additionally, you can take advantage of YouTube Adsense or affiliate links. YouTube Adsense is YouTube’s program for paying creators to show up on the platform. I also incorporate my affiliate links into my videos when it makes sense, and I have seen a huge ROI on that strategy with thousands of extra dollars of income each month.

My mission is to encourage more female entrepreneurs to get on YouTube. I hope that women feel empowered to show up and be leaders rather than feeling intimidated or overwhelmed by the competition and the moving pieces.

See you on Monday at 7 AM!