Maybe you’ve been posting Instagram Reels and feel like you’re doing all the right things… but you’re still not seeing the views and engagement you want to see. If you’re getting low views and you’re wondering what you need to change on those Instagram Reels, this blog post is for you! Today, I’m sharing how to get more views on Instagram Reels, so come see what tweaks I’d recommend! 

Be sure your Instagram Reels are on brand and speak to your ideal client.

This isn’t a super fun thing to talk about, I know. But it’s important! You need to be sure that you have a consistent brand, message, and ideal client in mind when you’re creating Instagram Reels. When someone tells me they aren’t getting the views they want, I ask if the Reels they are creating make sense for their brand and will make a difference to their followers and their business. Don’t just create a Reel to create one – and don’t make one just hoping it does well. Your Reels should solve problems for your audience, create connection points, and be something your audience will enjoy, connect with, and want to watch. If you need more tips on what to think about, check out my tips on personal branding HERE! 

Look at the Reels you’re creating and be honest.

Take a moment to look at the Reels that you feel “aren’t working” and ask yourself if they’re actually good. I know that sounds super harsh, but it’s a question you need to be asking! Are the Reels actually engaging? Are they similar to what else is being created right now? Do your Reels have a call to action and hook? These are all questions you need to be asking yourself if you’re wondering why things aren’t performing well! It might be time to mix things up (Remember, I have 10 FREE ideas for Reels you can make today!). 

Views are not everything.

It’s really, really important to remember that views aren’t everything! The reality is, if you’re getting “low” views, check out the size of your audience. If you get 300-450 views and your audience is 800 people, that’s GREAT! I know that it’s easy to compare yourself to another account that shows thousands of views, but you have to remember that each one of us and our audiences are different. For example, I have 20K followers and if I get 10K views on a Reel, I’m pretty happy with that! Another account that has 1K followers and gets 500 views means they’re still getting the same “amount” of views based on the size of their audience! The other thing to remember is that Reels can take off as they get fed to non-followers through Instagram, so don’t get too upset right away! 

The bottom line…

And remember, followers don’t always mean paying clients. It’s hard to get followers to convert to paying clients – these Reels are just ways to reach new people and to bring them into your brand. Views and followers truly are NOT dollars in your bank account, so remember that when you’re worried about how many views you’re getting. Not every business has to have a super large following to have a successful business. It’s just one tool to reach and connect with other people! It’s easy to buy into the lie that more followers equal more success. But the truth is that you don’t. I hope that this gives you a little encouragement to make those Reels even better while remembering it’s not the end of the world if every Reel you make doesn’t take off! Instagram Reels are just one more tool in our toolbox, so try not to worry about it all too much. 

Don’t forget to grab my NEW FREEBIE full of 10 Instagram Reel ideas you can make today!