Before we start this week’s episode, I just want to say thank you to everyone who has been listening and sending in feedback! It seriously means so much to hear how much you’re loving these episodes. Your feedback helps me create new episodes, like this one. So thank you, truly! This week, we’re talking about five things that I don’t do in my business (that I used to!) and some of them might surprise you. I hope that they help you realize what you can change or work on in your business.

#1: Things I Dread or I’m Not Good At Doing

This is something that’s taken me a long time to figure out… but I’ve learned how to outsource tasks I don’t like or am not good at doing. This process of outsourcing has definitely been a slow evolution, because at the beginning, I really wanted and needed to do things myself. But, I grew faster by outsourcing once I was ready. I began by outsourcing things I wasn’t good at – like my accounting and bookkeeping. Since then, I’ve outsourced more including things I don’t want to do – like writing every email or scheduling every video that goes out. I’ve gotten a lot of help with things for my brand. This is definitely not a one-woman show!

As I’ve continued to grow, I’ve really seen the value in having team members who help with a variety of tasks. I need to stay in my zone of genius and do what I do best.

#2: Purchasing Things Just Because It’s a Write Off

The second thing I don’t do in my business is purchase things just because it’s a write off. There’s so many things I could say here, but I want to start with this: if you haven’t read Profit First, read it! Then implement it. I wish I had done this when I started my business. But it has enabled me as I’ve pivoted into education to make more money and be more strategic about the spending in my business. It’s given us so much more freedom financially.

When you’re more strategic with your money, you can make the investments that really matter – like hiring a team member. Or you can simply bring home more money for your family. Whatever it is that you need, this method will teach you! The Profit First method teaches you to put your pay and owner’s compensation at the top. The rest, you have to learn to live with and make smarter decisions with what you earn. I’m not a big budget person, but I love that Profit First has you create 5 accounts at the bank to split money into.  As we’ve come to truly rely on my income, it’s been important to make this mindset shift!

#3: Worry About Low Engagement on Social Media

This might sound surprising form someone who does what I do – with social media and content creation. But, for my business and the way I make money, low engagement (or something less than my normal amount) isn’t going to hurt me. It’s not going to make my revenue decrease because something didn’t get as much engagement. At the end of the day, I’m not relying on Instagram to make money in my business – we have sales funnels, evergreen content, and other sources of income. Instead, I use the performance as a guide – maybe that topic just isn’t going to resonate as well with my audience. But, it helps me understand what to do in the future.

I’m a huge fan of diversifying your income streams and not relying on one method to make money. It helps me better use these channels to connect with my audience and build buyers, instead of expecting everyone to be a customer straight from Instagram. Again, I use those posts or videos as a way to understand what my audience wants and needs instead!

#4: Check My Inbox Every Day

You might be surprised to hear this one, but I stopped checking my inbox every day before I even got pregnant! My copy writer, Kristina, used to be my VA and helped with inbox management. I didn’t check my inbox because she reviewed it and marked what I needed to focus on. But, even beyond that – in my signature, it says it could be 2 business days before I respond, so I gave myself some leeway.  But, honestly, I don’t need to be checking my email every day right now. Maggie takes care of 99% of the emails and files them away. When I do check my email, I can quickly handle what I need to. Mostly it’s stuff from my team!

#5: Work a Full 40-Hour Work Week

Right now, I work about 10-15 hours a week. That was done very intentionally, before I had the girls, knowing that I would have them. But even before that, I was only working maybe 20 hours a week. I always had a vision of creating a business that worked for me. I never wanted to feel like a slave to my work, especially once I had a family. It’s been such an interesting adjustment because I always love what I do for my business, but I also really love being a mom. I’m not working full-time hours, either, and that’s super freeing.

It took years of setting this up for that to happen, though. With outsourcing, having other people help, and really taking a look at what I wanted to be doing, it was totally possible!

I hope that this was helpful for you and got you thinking about what you can do differently! Honestly, the way you think about and run your business will change over the years, but these are just a few of the things I’ve changed up!

If you’re listening and you have ideas about what to talk about next, please send in your requests! I really do want to know what you want to hear about in future episodes. Email me at [email protected] with your questions!! I can’t wait to hear from you! Don’t forget to drop a 5-Star review and feedback on the podcast, too!