Are you constantly scrambling to create content just to stay visible online? What if instead of chasing trends or trying to keep up with daily posts, you could build a system that works for you—one that’s sustainable, scalable, and evergreen? That’s exactly what this blog post (and the video below!) walks you through: how to create your weekly evergreen content plan powered by YouTube that you can either do yourself or hand off to a team member. It’s all about showing up online with ease, without having to reinvent the wheel every single week. Why YouTube is the Best Foundation for Evergreen Content Let’s start with the anchor of your weekly evergreen content plan: long-form content. You want something that […]

If you’re looking for a simple and cost-effective way to start filming high-quality YouTube videos with your smartphone, you’re in the right place. In this post, I’ll walk you through my exact budget-friendly smartphone video setup that costs less than $100. Whether you’re a business owner, a content creator, or just someone looking to get started with YouTube without spending a fortune, this setup will help you create professional-looking videos with ease! Keep reading to learn how to film videos with your smartphone! And the best part? Smartphone cameras are incredibly powerful today—this setup is actually better than the first camera I bought when I started my YouTube channel! Why Audio Quality Matters More Than Video Quality One of the […]

In this episode of The Stephanie Kase Podcast, I had the pleasure of chatting with Shannon McKinstrie, a social media mentor and strategist. Shannon shared insights on how small business owners can use Instagram effectively without being left overwhelmed. We dove into Instagram trends for 2025 and how to balance timeless marketing strategies with what’s currently working. If you’re a business owner looking to create a social media strategy that feels personal and sustainable, don’t skip this episode! You’ll learn more about Instagram marketing trends that are working now and how to capitalize on them to grow your business.  Listen to this episode on Apple Podcasts or Spotify! What You’ll Learn in This Episode: Why Instagram is shifting back to personal, story-driven […]